Why eCommerce is important for retailers??

Your digital shopfront – your website – can be visited by anyone, anywhere, at any time. The opportunity to sell products online is incredible. We ensure you capitalise on it.

What is eCommerce?

eCommerce is an umbrella term that covers all transactions conducted digitally over the internet. It describes both the practice of selling through your business website and through third-party online marketplaces such as Amazon and eBay.

Aussies spend billions of dollars online. A 2022 study by Hootsuite and We Are Social showed that 52.7% of internet users purchased goods or services onlineWhat’s more, this trend, and your eCommerce customers, aren’t limited to Australia.

The opportunities offered by an online store are therefore exponentially larger than those offered by a brick and mortar store. More customers = more sales = more growth. Craft your eCommerce approach well and you’ll make sales while you sleep.


Ash Collins

Managing Director, Tuff Stuff Australia

Growth Partners brings a lot of energy and passion to the table along with experience and smarts.

eCommerce growth across all platforms.

We have a track record of driving results across all major eCommerce platforms.

No matter which you use – Shopify, BigCommerce, Magento, WooCommerce or another – you can be confident that we have the skills, knowledge and experience to get you selling more.

You’re an expert in your industry – you aren’t expected to be an expert in eCommerce website design too. That’s where we come in.

Having worked across all major platforms and with companies across a whole range of industries, our team of eCommerce specialists bring proven expertise and a proprietary, ultra-effective approach.

Kiwi Simulators

You enlightened us to a new way of looking at our business, and provided us with new skills with which to advance its development.

We do eCommerce differently

In eCommerce it’s tempting to focus on the ‘easy wins’: the customers who are at the bottom of the sales funnel, in the Transaction phase, ready to buy. But while this can be an effective strategy, it should never be your whole strategy.

As a consumer you know that there are a lot of steps to take before you click ‘BUY’, such as the subtle influence of ads and marketing materials and the research sessions that shape and ultimately lead to your purchase.

It is vital that a business consistently appears throughout this online journey.


Increase customer engagement

Multiple touchpoints build brand awareness, increase engagement and cultivate brand preference. Our DigitalArchitect system® has been designed to bring clarity to all three stages of the buyer journey – Awareness, Consideration and Transaction – to determine the business case for your eCommerce investment.

It also reveals:

  • Your place in the market.
  • The size of the opportunity at hand.
  • A three-year ROI projection for your investment.

Armed with these insights, we can then build an eCommerce site and strategy that sculpts your online presence into its ultimate form, from enhancing the use of your chosen platform to sending more customers your way with eCommerce SEO.

Our eCommerce services

Search engine optimisation (SEO)

SEO is the process of making your eCommerce store as ‘Google-friendly’ as possible for strategically chosen keywords. This improves your search visibility by pushing you up the rankings. Increased visibility = increased traffic = increased sales.

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SEO audit

Gain clarity on how to improve your online presence and grow your business.

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WordPress SEO

The world’s most popular website building and hosting platform, WordPress, powers almost half of all sites. Our WordPress SEO strategies, built on DigitalArchitect, ensures you get ahead of all competitors who are using the same basic tools.

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Tired of digital strategies that just don’t work? Our proprietary DigitalArchitect SystemⓇ uses data and eCommerce analytics to grant you a complete view of your current eCommerce situation, how to improve it and even the ROI you can expect from the process.

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Shopify SEO

Your Shopify store has the potential to attract more customers than any brick-and-mortar shopfront. We ensure you tap that potential by doing SEO better than other Shopify users, increasing your online visibility and stimulating incredible organic growth.

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eCommerce SEO

Finding growth as an online retailer is about dominating Google. We'll show you how.

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Start your growth journey today.

Having generated $100+ million in revenue, and with over 250,000 hours of combined expertise, we’re ready to help.


There are a number of specialised platforms designed to make eCommerce more accessible, efficient and effective, including Shopify, BigCommerce, Magento, WooCommerce, WordPress. Less critical than the platform you choose is how you use it.

eCommerce is a complex and ultra-competitive discipline that is constantly changing. It is therefore critical that you not only get help from an eCommerce specialist, but the right eCommerce specialist.

Boasting a highly skilled and experienced team familiar with all major platforms, at Growth Partners we are that eCommerce expert.

DigitalArchitect is a proprietary system designed to determine the strength of the business case for your eCommerce investment. We show you your place in the market, the size of the opportunity at hand, and a three-year ROI projection for your investment.

We use hard data to align your website with customer needs, wants and behaviours. In the process we increase your online discoverability through the Awareness, Consideration and Transaction stages of the buyer journey, turn your website into a lead generation machine and entice more visitors to buy.

We partner with businesses who see marketing for eCommerce as a revenue generator not a cost centre. The DigitalArchitect works best for privately-owned businesses with turnovers of $3M-$50M who are looking for multimillion dollar growth – and as our case studies show, we deliver on our ROI promises.

DigitalArchitect combines data science with marketing expertise and deep actionable insights to give you a blueprint to continuous, sustainable digital growth. We use this data to answer the following questions:

  • How are your top competitors engaging with your customers?
  • How should you use these insights to talk with customers that do not know you exist?
  • How can you generate more leads for your sales team?
  • Where are the best opportunities to grow your market share?
  • What website look and structure will maximise customer engagement and growth potential?

Our strategies cut through the noise, offer clarity and ask the questions that really matter.

The broader discipline of SEO demands a holistic approach made up of keyword strategy, content, backlinks, metadata and a wealth of other factors. eCommerce SEO uses similar tactics but in a more targeted way, looking at things like rich results, Google Shopping and terms like ‘buy’, ‘order’ and ‘purchase’.

If you run an online store, whether as a dedicated eCommerce business or a brick-and-mortar retailer that also sells through a website, you can make more sales by strategically improving your Google ranking.

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