A top-10 average position and 40% of a year's leads, within two months of launch.
MEX Engineering Group had built its reputation the traditional way, referrals, field presence and industry events, but almost none of it showed up online. A single generic "Solutions" page, content trapped in PDFs, and no lead tracking. Here's how an SEO-first rebuild turned that into a converting, measurable growth engine, fast.
A strong reputation with no digital presence to match.
MEX was highly active in events and networking, but the website converted only around 10 leads a year, almost all from referral. The material that proved their expertise, case studies and capability statements, existed only as PDFs, invisible to search.
- Only around 10 leads a year, mostly referral, from a site that wasn't converting.
- Case studies and capability statements locked in PDFs, invisible to search.
- No dedicated service pages, just one generic "Solutions" page for everything.
- No lead tracking, so enquiry quality and commercial value couldn't be measured.
An SEO-first rebuild, engineered to convert.
DigitalArchitect® & a rebuilt architecture
Ran Brand Foundation, search-behaviour analysis and DigitalArchitect® to set the strategy, then built a new, conversion-focused website architecture with a dedicated A- and B-level page for every core engineering service and trade.
Content & conversion engine
Created a quarterly content roadmap and built four contact forms across four distinct lead funnels, general, engineering, training and careers, running conversion rate optimisation across the whole contact experience.
Ranked everywhere buyers look
Got service pages and blogs ranking in both traditional search and AI engines, backed by entity stacking, directory building and Google Business Profile optimisation, with every lead tracked and valued commercially.
Found in search, and in AI.
The full funnel is working, not only in traditional search but across AI platforms, with content and service pages already being surfaced and referred by ChatGPT, Gemini and Claude. Traffic now converts into leads, and every lead is tracked and valued so MEX can see the commercial return.
"That machine-safety page, I had a really good conversation with someone who literally put us into AI. AI found us. I thought that was great feedback for you."
Get found in search, and in AI.
Book a free DigitalArchitect® growth assessment for a data-led read on where your buyers are searching, in Google and the AI engines, and what it takes to be the answer.
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