A 28.2% conversion rate and 3–5 qualified leads a week, holding through 25 algorithm updates.
Transcoast Express had a solid reputation as a Sydney freight forwarder, but its digital presence hadn't kept pace with how modern importers and exporters actually search for a freight partner. An outdated site, no clear service pages, and marketing stuck offline. Here's the growth engine we built instead.
A trusted forwarder that modern buyers couldn't find online.
Transcoast had earned its reputation the old-fashioned way, but importers and exporters now research freight partners through search. The website was outdated and generating few quality leads, with core freight solutions never clearly presented and marketing still stuck in traditional, offline channels.
- An outdated website that wasn't generating quality leads.
- No clear service pages, core freight solutions weren't presented to visitors.
- No real digital presence, marketing stuck in traditional, offline methods.
- No lead tracking to prove which enquiries were worth pursuing.
A data-led rebuild, built to keep delivering.
DigitalArchitect® & full rebuild
Ran Brand Foundation, search-behaviour analysis and DigitalArchitect® to set a data-driven roadmap, then rebuilt the website architecture from the ground up, modern, converting and competitive against global import and export trends.
Content & conversion
Developed expert service and blog content for SEO and AI-search authority, and ran conversion rate optimisation across the contact experience, now delivering a steady 3 to 5 leads a week across domestic and international freight.
Presence & measurement
Built directories and citations, optimised the Google Business Profile for local search, and put lead-quality tracking in place so every enquiry is scored for commercial value and ROI.
Consistent leads, proven durable.
Referral traffic now comes from four AI platforms, ChatGPT, Gemini, Perplexity and Copilot, with AI sessions up 274.8% year on year. And the foundation has proven durable: a consistent ~23 average position has held through 25 major Google algorithm updates over three years.
Build a lead engine that lasts.
Book a free DigitalArchitect® growth assessment and find out exactly where your next customers are searching, and how to turn that demand into consistent, qualified leads.
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