DigitalArchitect: The first critical step towards business growth
Imagine knowing exactly where your ideal customers are and how to reach them.
For many businesses, identifying and connecting with high-value prospects is clouded by guesswork and assumptions, often leading to missed opportunities and inefficient spending.
DigitalArchitect changes that.
As the first step in Growth Partners’ Revenue Accelerator Programme, DigitalArchitect reveals and validates where true demand exists in your market and maps out a clear, data-driven strategy to reach those customers effectively.
With DigitalArchitect, you gain precise insights into market demand, competitor blind spots and the search behaviours that drive customer engagement. It empowers you to connect meaningfully with your target audience, increase your return on investment and gain a unique advantage in your industry.
Who is DigitalArchitect for?
Growth Partners’ proprietary DigitalArchitect SystemⓇ is designed for business owners and leaders who are done with relying on assumptions and want solid, evidence-based insights to fuel their growth strategies. If you’re looking to gain a competitive edge, uncover hidden opportunities and lay the groundwork for continuous, sustainable growth, DigitalArchitect provides the clarity and direction you need.
How DigitalArchitect powers your growth
- Validates market demand: By analysing demand across categories, industries and geographies, DigitalArchitect provides an objective view of where growth opportunities truly lie, helping you target areas of genuine customer need.
- Removes guesswork: Make informed, confident decisions with a strategy built on deep data research, eliminating the need for trial, error and guesswork.
- Connects you with your customers: Gain insights into the complex ways in which your customers search, what they value and how you can meet their needs more precisely – at every stage of the buyer journey – so every interaction is relevant and impactful.
- Uncovers true competitors and market gaps: Discover who your real competitors are and pinpoint areas where they’re underperforming, giving you the insights needed to capture untapped opportunities and build a distinct advantage.
- Maximises your return on investment: With a data-aligned strategy, DigitalArchitect identifies high-impact opportunities, allowing you to confidently invest in areas with the greatest potential for growth. Furthermore, our proprietary GrowthCastⓇ system provides a predictive forecast of potential revenue, offering a clear projection of outcomes based on conservative, moderate, or aggressive growth plans over a three-year period. This gives you an understanding of the business case and the long-term value of your investment with Growth Partners.
Director, Patient Engagement & Experience, Johnson & Johnson
It was a pleasure to work with Growth Partners. The depth of their research into user search behaviour was eye-opening. Over 4M data points were identified and analysed and yet they managed to distill large amounts of data into easy to digest and actionable insight.
We now have a clear pathway to increase customer engagement and build a trusted voice with more of our ideal audience. I would recommend Growth Partners to any business who wish to improve their online performance.
The DigitalArchitect process: Your blueprint for strategic growth
DigitalArchitect is more than just an analysis – it’s the essential groundwork for a data-driven growth strategy that Growth Partners will execute on your behalf. Through this process, we provide you with an actionable understanding of your market and create a roadmap for measurable improvements in customer reach, engagement and conversions. Here’s what you gain with DigitalArchitect:
- Customer search insights: We conduct comprehensive research to uncover how prospective customers are searching online for your products and services. By identifying the exact search terms, topics and questions that drive customer interest, we ensure your future strategy aligns with customer behaviour and maximises engagement.
- Market size analysis: We identify and document the size of your active online audience, giving you a clear view of the digital opportunity within your market. Knowing the scale of potential demand allows us to plan a targeted strategy that captures high-value prospects.
- Website performance assessment: DigitalArchitect includes an in-depth analysis of your current website’s performance and content strategy to uncover barriers that may be limiting its visibility in search results or preventing effective engagement. We identify specific technical issues and content gaps that, when addressed, will improve search ranking, traffic and user experience.
- Competitor benchmarking: DigitalArchitect benchmarks your business against online competitors, analysing their strengths, weaknesses and content strategies. By understanding where competitors excel or fall short, we identify opportunities for your business to capture market share, highlighting competitive gaps to leverage in the upcoming phases.
- Revenue projections with GrowthCast®: Using our proprietary system, we produce a customised, three-year revenue forecast for your primary revenue streams. This gives you a clear view of the potential outcomes and a solid business case for your digital investment.
- Actionable roadmap for growth: DigitalArchitect sets the foundation for the subsequent phases of our Revenue Accelerator Programme. Based on our findings, we create a roadmap tailored to your business goals, equipping our team with a strategy to meet your business growth goals. We build and optimise assets that maximise visibility, engagement and conversion in your target market.
With DigitalArchitect, you gain not only insights but a data-backed strategy that Growth Partners will put into action. Our approach ensures every step forward is designed to accelerate your growth, using a strategic foundation that drives long-term results.
Operations Manager, SmartShelters
DigitalArchitect gave us clarity like we’ve never seen before. By understanding the size of our online opportunity for each of our industry sectors, we were able to make better decisions on where to invest with confidence. There’s been no question around strategy since.
DigitalArchitect has given us a strategy to create more leads than we thought was possible… and led to the best ever sales results in our 106 year history!
A foundation for every stage of the Revenue Accelerator Programme
DigitalArchitect is the essential first step in the Revenue Accelerator Programme. By validating demand, clarifying your position and identifying untapped potential, DigitalArchitect equips your business with a roadmap for digital strategies that maximise visibility, engagement and conversion.
Each step forward is guided by insights, ensuring every action directly supports your growth objectives.
Our Digital Transformation Services
Growth Plan
Implementing the insights from DigitalArchitect, Growth Plan builds on the foundation laid during WebSmart. It is a customised set of complex monthly work by our skilled team that assists towards business growth.
A major focus of Growth Plan is to attract your ideal customers and increase your visibility in the marketplace - a key component of digital transformation.
WebSmartⓇ
Traditional website builds tend to focus on look and feel. Content is written from a sales perspective. WebSmart builds sites that are lead generation and sales machines, featuring content that focuses on what the customer wants to know.
WebSmart is an effective way to construct a high-performance, customer-centric website. And by using data-driven insights from DigitalArchitect, your online discoverability and sales funnel efficiency will skyrocket.
See the difference DigitalArchitect can make
- Understand the size of your online opportunity relative to your key products and services
- Know your current online market share relative to your key competitors
- Know where to invest your marketing dollar to get the best returns
- Identify why your current website isn’t generating the leads you desire.
- Providing a clear pathway to growth, starting with an optimal website structure.
Not all content is created equal. Research shows that over 90% of content is never viewed by prospective customers. The result is that many companies:
- Burn money on bad marketing campaigns and/or content
- Increase their cost of sale
- Fail to attract or be discovered by new customers
- Focus purely on transactional keywords and ignore keywords that build brand awareness and preference in Awareness and Consideration
Our comprehensive evaluation of your current digital content allows us to clearly understand how well it is aligned with the needs of your customer. This gives us insights to understand:
- How relevant your content is to your target audience – and whether it puts new potential customers at the heart of the conversation
- The extent to which you will be discovered by ideal customers that are actively searching for your products or services
- How to create higher engagement with your content assets
- How to improve lead quality with greater sales conversion
- The steps required to eliminate internal friction and focus on your customers
- How to increase your return on your investment
Just like a race car, there are a number of technical aspects to your website that affect performance. Our technical SEO analysis uses proprietary tools to identify these elements so that we clearly understand the work required to turn your website into a finely tuned sales machine and attract more of your ideal customers. We:
- Identify the technical issues that preventing Google and other search engines from actively sending relevant customers to your website
- Understand the technical improvements that will make a real difference to your rankings and the user experience
- Discover weaknesses in your website in key areas such as page speed, web design, UX, content and much more. Each area is given a score and prioritised to understand recommended changes.
Most websites are not set up with the customer at the heart of the conversation or aligned with modern search behaviour. As a result these websites are limited by what they can achieve in digital channels and is likely why your sales team are frustrated by the number of leads your website generates.
Our proposed website structure is based on actual search behaviour relevant to your products and services with content aligned to customer behaviour at all stages of the buyer journey.
This is the source of frustration for many businesses. They often see competitors ranking for keywords that describe the very product or service they offer themselves.
DigitalArchitect will compare your market share against your competitors across key content categories.
- Identify your primary online competitors
- Understand their market share relative to your own
- Be aware of the risks and identify competitors’ online behaviour and emerging threats
- Recognise their strengths and weaknesses to identify opportunities to cost-effectively grow market share.
We provide a projection of potential revenue streams through our proprietary GrowthCast, a predictive forecasting tool to evaluate the strength of the business case. This is based on Growth Partners implementing the formulated strategy and the potential outcomes that would be generated over a three-year period. This potential revenue is based on either a conservative, moderate or aggressive growth plan.
DigitalArchitect lets you sleep easier.
With DigitalArchitect, you gain a partner dedicated to uncovering the true potential of your business. We don’t just provide insights; we create an actionable strategy to support every stage of your journey, helping you move forward with confidence and clarity.
Ready to unlock your roadmap to growth? Contact us today to learn how DigitalArchitect can set the foundation for a high-impact growth strategy.