How technical SEO drives search rankings and growth
Boost your website’s performance and search visibility with expert technical SEO. Growth Partners’ team of technical SEO experts specialise in identifying and fixing the technical issues that are holding your website back.
Get customised strategies to ensure your site is optimised for search engines – and also for users. More visitors and more engaged users lead to more sales leads.
Technical SEO drives your website’s success
Technical SEO is the foundation of any successful SEO strategy, focusing on optimising your website’s infrastructure to improve performance, search visibility and user experience. Unlike content and keyword-based SEO efforts, technical SEO ensures your website can be efficiently crawled, indexed and rendered by search engines like Google. If your website has technical issues – such as slow loading times, broken links or improper site structure – it can significantly hinder your ability to rank well, even with strong content and backlinks in place.
Growth Partners is a technical SEO agency that helps businesses in Australia optimise these crucial elements. Our team specialises in resolving technical issues that can hold your website back, ensuring search engines and users alike experience your website as intended.
By improving the underlying structure of your website, our technical SEO experts help drive organic traffic and support long-term business growth.
Director, Patient Engagement & Experience, Johnson & Johnson
It was a pleasure to work with Growth Partners. The depth of their research into user search behaviour was eye-opening. Over 4M data points were identified and analysed and yet they managed to distill large amounts of data into easy to digest and actionable insight.
We now have a clear pathway to increase customer engagement and build a trusted voice with more of our ideal audience. I would recommend Growth Partners to any business who wish to improve their online performance.
Why is technical SEO important?
Ensuring search engines can crawl, index and render your site
Technical SEO is essential for ensuring that search engines can efficiently crawl, index and render your website. Without proper optimisation, search engines may struggle to access important content, leading to missed opportunities for higher rankings.
Key issues such as broken links, crawl errors and improper site structures can prevent search engines from understanding the relevance of your content, negatively impacting your visibility in search engine results. This results in fewer website visitors, and missed sales opportunities.
Impact on user experience
Technical SEO directly affects user experience. For example, slow page loading times – often caused by uncompressed image files or excessive JavaScript – frustrate users and lead to higher bounce rates. A poorly structured website can make navigation difficult, causing users to leave before finding the information they need.
Mobile responsiveness is another crucial factor: if your site does not perform well on mobile devices, it can hurt user engagement and ultimately affect conversions. This is particularly important in Australia, where mobile searches are a critical first step in the buying process.
Common technical SEO challenges
Many businesses in Australia face technical SEO challenges. Often, in-house webmasters or website creative agencies lack the specialised skills required to fix these issues. They may excel at design or content but are not technical SEO experts and struggle with these vital aspects that impact search engine performance.
How Growth Partners can help you
Growth Partners offers the expertise needed to address these complex challenges. By conducting comprehensive technical audits and implementing solutions, we ensure your website performs optimally, both for search engines and users. As technical SEO experts, we help your business maintain a competitive edge and achieve long-term growth.
Beyond technical SEO, we also work across all aspects of SEO strategy and implementation, from keyword research and on-page optimisation to content creation and link building. Our holistic approach ensures your entire SEO strategy is aligned and designed to deliver maximum results.
Since engaging with Growth Partners
We've seen strong improvements in our web traffic globally.
“As well as incremental lead growth from the new pages & topics we’ve published content around, & improvements in our rankings across key terms. The team is producing relevant content at a rapid pace, & have worked closely with us to align our ways of working & processes to achieve results quickly.”
Mark Dawson
Director, Performance Marketing
Growth Partners’ approach to technical SEO
Growth Partners is more than a name – it’s a mindset. Unlike SEO agencies, the ultimate aim of our strategy is not to get you to the top of Google, it is to promote business growth. Our approach to technical SEO, and SEO in general, reflects that fact.
We do the necessary work to understand your customers, your market and your current SEO situation. We then formulate a strategy that will get your business in front of more people, generate more organic website visitors and make a real difference to your bottom line.
Technical SEO capabilities at Growth Partners
Growth Partners offers a wide range of technical SEO services as part of our Revenue Accelerator Programme, tailored to businesses in Australia.
Site crawling and indexing
Search engines must be able to efficiently crawl and index your website to understand its content. Growth Partners helps create an optimal site structure, ensuring all the most important web pages are accessible and prioritised for indexing. Optimised site crawling and indexing maximises your visibility on search engines and boosts overall performance.
Rendering and JavaScript SEO
JavaScript-heavy websites can present challenges for search engines when rendering content. Growth Partners ensures your website is rendered correctly, so both search engines and users can access all your content. Our expertise in JavaScript SEO helps avoid common rendering pitfalls and ensures that critical content is accessible.
Site structure optimisation and internal linking strategy
A well-organised site structure and an effective internal linking strategy are essential for distributing authority across your website and improving both navigation and crawlability. Growth Partners optimises your internal linking strategy to help search engines discover your pages. Site structure optimisation enhances user navigation to boost engagement.
Technical site audits and optimisations
Growth Partners combines deep technical knowledge with a clear focus on business growth, making us the ideal technical SEO agency for businesses in Australia. We work across industries such as law, fintech, SaaS, FMCG and manufacturing, tailoring our technical SEO strategy to suit your specific business needs.
Growth Partners adopts a partnership approach, working exclusively with one company per industry vertical, ensuring we never collaborate with your competitors and remain fully dedicated to your business’s success.
Why choose Growth Partners for technical SEO?
Growth Partners combines deep technical knowledge with a clear focus on business growth, making us the ideal technical SEO agency for businesses in Australia. We work across industries such as law, fintech, SaaS, FMCG and manufacturing, tailoring our technical SEO strategy to suit your specific business needs.
Growth Partners adopts a partnership approach, working exclusively with one company per industry vertical, ensuring we never collaborate with your competitors and remain fully dedicated to your business’s success.
Our SEO Services
SEO audit
Gain clarity on how to improve your online presence and grow your business.
Keyword research
Our deep research uncovers how potential customers search for your products or services online, as well as their needs, desires and pain points at every stage of the customer journey.
SEO for SMBs
Learn how to make SEO work for your business.
SEO strategy
An elegant and effective SEO strategy to meet your growth goals.
Local SEO
Understand the importance of your business's local visibility.
eCommerce SEO
Finding growth as an online retailer is about dominating Google. We'll show you how.
Enhance your SEO today
Looking for multi-million dollar growth? Technical SEO forms a key part of our holistic DigitalArchitect, which has already generated $100+ million in revenue for businesses just like yours.
FAQs
The field of SEO encapsulates a wealth of techniques and approaches that each play a part in pushing you up the Google results pages. Broadly speaking, these white hat SEO techniques can be put into four main categories: technical, content, on-page and off-page SEO.
Technical SEO: As described above, these techniques are employed at the backend, and make it easy for search engine web crawlers to find, navigate and index your site. They concern website performance, structure, mobile-optimisation and more.
Content: The words and rich media you display on your website must clearly and compellingly convey the value you provide. Google is becoming exponentially better at understanding content quality, and ranks it by factors like expertise, authority, trustworthiness, relevance and recency. SEO content strategy and techniques like topic clusters are only growing in importance.
On-page SEO: These are techniques employed on individual web pages that make them easier to digest for search engine web crawlers – things like keywords, titles, headings, meta-descriptions, links and image alt text.
Off-page SEO: These are factors that lay beyond your website, but nonetheless affect how well you rank on Google. Examples include your Google Business Profile, backlinks from other sites and your online reviews.
Technical SEO is a complex, nuanced discipline. It involves a wealth of highly specialised work such as conducting a technical SEO audit, enhancing website architecture, fixing crawlability and indexation issues and ensuring mobile optimisation.
Without the necessary knowledge and tools you’ll never outrank competitors. Success rarely (if ever) comes from DIY technical SEO strategies or half-hearted investments. You can only expect a genuine return if you make a genuine investment.
The DigitalArchitect is a proprietary system that quantifies the investment in your online presence, including all aspects of SEO, by determining the business case. We’ll reveal your place in the market, the size of the opportunity at hand and even give you a three-year ROI projection.
We align the backend of your site with Google’s wants and needs, and your online presence with customer search behaviours, using data as our guiding light. This leads to a higher ranking for the most relevant search terms, more brand awareness, more website and landing page visitors and ultimately more sales.
With so many factors at play, and with strategies ranging from simple content creation to comprehensive website overhauls, there’s no definitive answer to the question of how long SEO takes to work, apart from the fact that timescales are measured in months rather than days.
That said, at Growth Partners our data-driven approach gives you unprecedented clarity on your SEO journey, including where you’ve been, where you’re at, and where you need to go.
The answers are in the data. At Growth Partners we provide our clients with a wealth of metrics, with tracking outlined in regular reports. Some of the most important include:
- Search engine results page (SERP) ranking
- Site visitors
- Click-through rate (CTR)
- Leads generated
- Cost per acquisition (CPA)