Look under the hood with a technical SEO audit

If you make life easy for Google, you’ll rank higher. Technical SEO gets you in the search engine’s good books by making your website easy to navigate and index.

What is technical SEO?

Search engine optimisation (SEO) is the practice of making your website search engine-friendly. Technical SEO deals in the backend of your site, rolling out the red carpet for Google.

In order to serve up current and relevant results to its users, Google constantly sends out ‘web crawlers’ that index every single page on the world wide web. The ease with which Google can index your web pages depends on things like site architecture and performance and is a significant factor in how highly it will rank them.

As the name implies, technical SEO is no simple task. It demands a highly tuned set of skills. At Growth Partners we pair technical expertise with a growth mindset. Our approach is bespoke, data-driven and has a focus on big picture business growth.

If you want to get in Google’s good books and enjoy the extra visitors and revenue that is generated when you own the internet’s most valuable real estate, you need Growth Partners’ technical SEO.


Todd Stephenson

Director, Patient Engagement & Experience, Johnson & Johnson

It was a pleasure to work with Growth Partners. The depth of their research into user search behaviour was eye-opening. Over 4M data points were identified and analysed and yet they managed to distill large amounts of data into easy to digest and actionable insight.

We now have a clear pathway to increase customer engagement and build a trusted voice with more of our ideal audience. I would recommend Growth Partners to any business who wish to improve their online performance.

Technical SEO for business growth

No marketing tool has greater potential for your business than Google. 90% of consumers use the internet to find products and services, the overwhelming majority of whom begin their buying journey on the search engine.

Google therefore grants you access to the most targeted of leads: people who are looking for exactly what you offer and who are often ready to buy.

Technical SEO focuses on optimising the backend of your website. It encompasses the stuff that allows your website to function properly, such as architecture, performance and mobile optimisation.


While less noticeable than content and other on-page SEO elements, technical SEO is critical because it grants Google access to those on-page elements. You may have amazing content, but without technical SEO, Google won’t see it, let alone promote it.

At Growth Partners we combine innovative techniques and proprietary technologies to maximise the ROI of your technical SEO investment. We’ll even precisely forecast your return using our DigitalArchitect SystemⓇ.

We’re not a digital marketing or technical SEO agency, we’re a growth agency, which means that we look at your technical SEO needs through a lens of the growth that it will drive for your business

Mark Dawson

Director, Performance Marketing, Siteminder

We’ve been working with Sam & the team at Growth Partners for almost a year now, & we’re thoroughly impressed with the level of expertise within the team & their dedication to understanding our business, our objectives, & collaborating with us to achieve great results across both Little Hotelier, & now SiteMinder. Sam & the team understand SEO inside out, & having worked with Sam for a number of years I have a huge amount of respect & trust for the way he & the team work & their level of expertise in this area.

Since engaging with Growth Partners we’ve seen strong improvements in our web traffic globally, as well as incremental lead growth from the new pages & topics we’ve published content around, & improvements in our rankings across key terms. The team are producing relevant content at a rapid pace, & have worked closely with us to align our ways of working & processes to achieve results quickly.

A strategic approach to technical SEO

Most SME owners will be familiar with the spam emails: “Get to the TOP of Google in WEEKS for this LOW PRICE!” But these claims are rarely realised. And, if you do manage to rank well it’s often either unsustainable or for largely irrelevant terms.

Technical SEO should form one part of a comprehensive, long-term and strategic SEO investment. Success is built on the performance and structure of your website, as well as understanding who your competitors are. It should also be builts on who your customers are, the terms people use to search for your offerings and the content, market and off-site SEO opportunities that could be exploited.

Built using Growth Partners’ DigitalArchitect, our SEO strategies are data-driven, growth-focused, elegant and effective. They include:

  • Strategy mapping: Where do you hope to go? What do you hope to achieve?
  • Research and analysis: Beginning with a technical site audit, our approach is objective, comprehensive and data-driven.
  • Direction: We guide you through the realisation of your strategy.
  • Results: We track progress toward your goals and celebrate when you reach them.

How we deliver technical SEO

Growth Partners is more than a name – it’s a mindset. Unlike SEO agencies, the ultimate aim of our strategy is not to get you to the top of Google, it is to promote business growth. Our approach to technical SEO, and SEO in general, reflects that fact.

We do the necessary work to understand your customers, your market and your current SEO situation. We then formulate a strategy that will get your business in front of more people, generate more organic website visitors and make a real difference to your bottom line.

Our approach can be summarised in five steps:

  1. Consult with you on business objectives.
  2. Gather and analyse information.
  3. Uncover barriers and build solutions.
  4. Discover and evaluate new opportunities.
  5. Formulate strategy and prioritise plans.

We could perhaps include a sixth step too: enjoy business growth.

Our SEO Services

SEO audit

Gain clarity on how to improve your online presence and grow your business.

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Keyword research

Our deep research uncovers how potential customers search for your products or services online, as well as their needs, desires and pain points at every stage of the customer journey.

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SEO for SMBs

Learn how to make SEO work for your business.

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SEO strategy

An elegant and effective SEO strategy to meet your growth goals.

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Local SEO

Understand the importance of your business's local visibility.

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eCommerce SEO

Finding growth as an online retailer is about dominating Google. We'll show you how.

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Enhance your SEO today

Looking for multi-million dollar growth? Technical SEO forms a key part of our holistic DigitalArchitect, which has already generated $100+ million in revenue for businesses just like yours.


The field of SEO encapsulates a wealth of techniques and approaches that each play a part in pushing you up the Google results pages. Broadly speaking, these white hat SEO techniques can be put into four main categories: technical, content, on-page and off-page SEO.

  • Technical SEO: As described above, these techniques are employed at the backend, and make it easy for search engine web crawlers to find, navigate and index your site. They concern website performance, structure, mobile-optimisation and more.
  • Content: The words and rich media you display on your website must clearly and compellingly convey the value you provide. Google is becoming exponentially better at understanding content quality, and ranks it by factors like expertise, authority, trustworthiness, relevance and recency. SEO content strategy and techniques like topic clusters are only growing in importance.
  • On-page SEO: These are techniques employed on individual web pages that make them easier to digest for search engine web crawlers – things like keywords, titles, headings, meta-descriptions, links and image alt text.
  • Off-page SEO: These are factors that lay beyond your website, but nonetheless affect how well you rank on Google. Examples include your Google Business Profile, backlinks from other sites and your online reviews.

Technical SEO is a complex, nuanced discipline. It involves a wealth of highly specialised work such as conducting a technical SEO audit, enhancing website architecture, fixing crawlability and indexation issues and ensuring mobile optimisation.

Without the necessary knowledge and tools you’ll never outrank competitors. Success rarely (if ever) comes from DIY technical SEO strategies or half-hearted investments. You can only expect a genuine return if you make a genuine investment.

The DigitalArchitect is a proprietary system that quantifies the investment in your online presence, including all aspects of SEO, by determining the business case. We’ll reveal your place in the market, the size of the opportunity at hand and even give you a three-year ROI projection.

We align the backend of your site with Google’s wants and needs, and your online presence with customer search behaviours, using data as our guiding light. This leads to a higher ranking for the most relevant search terms, more brand awareness, more website and landing page visitors and ultimately more sales.

With so many factors at play, and with strategies ranging from simple content creation to comprehensive website overhauls, there’s no definitive answer to the question of how long SEO takes to work, apart from the fact that timescales are measured in months rather than days.

That said, at Growth Partners our data-driven approach gives you unprecedented clarity on your SEO journey, including where you’ve been, where you’re at, and where you need to go.

The answers are in the data. At Growth Partners we provide our clients with a wealth of metrics, with tracking outlined in regular reports. Some of the most important include:

  • Search engine results page (SERP) ranking
  • Site visitors
  • Click-through rate (CTR)
  • Leads generated
  • Cost per acquisition (CPA)

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