SEO for Shopify - Expertise, Strategy & Services

Boost your Shopify store’s online visibility and drive more traffic with our SEO expertise. Let’s get your business to the top of search results and increase sales.

Sell more on Shopify.

Your Shopify store has the potential to attract more customers than any brick-and-mortar shop front. It’s time to tap that potential.

That’s where we come in. Growth Partners DigitalArchitect SystemⓇ is designed to develop and optimise your Shopify online store to drive continuous and sustainable growth.

We integrate your Shopify store with the rest of your marketing tech stack to ensure you have a complete view and ultimate control over your online presence.



Ash Collins

Managing Director, Tuff Stuff Australia

Growth Partners brings a lot of energy and passion to the table along with experience and smarts.

What is SEO for Shopify?

Shopify search engine optimisation (SEO) is a subcategory of eCommerce SEO.

It is the process of making your eCommerce website as ‘Google-friendly’ as possible, which improves your search visibility by pushing you up the rankings.

Increased visibility = increased traffic = increased sales

As an eCommerce retailer you rely on search engines more than most other businesses. You have specific SEO needs that require specific SEO strategies.

You need to rank higher than your competition. You need to target the right keywords to get in front of the right users. You need to engage customers who are early in their buyer journey (Awareness and Consideration phases). You need to attract customers who are ready to buy (Transaction phase).

As a shopify SEO agency, we work to understand your competitors, your customers and your online presence, then craft a bespoke Shopify SEO strategy to suit.

A strategy that generates real sales, real growth and a real return on your marketing investment.


Kiwi Simulators

You enlightened us to a new way of looking at our business, and provided us with new skills with which to advance its development.

Our approach to SEO for Shopify

It’s tempting for eCommerce retailers to focus on attracting customers who are ready to buy. But what about all those customers who are still making up their mind?

  • The customer who has a problem or need but doesn’t know you or your solution exists.
  • The customer who is looking for what you sell but doesn’t know about your brand.
  • The customer who thinks they know what they need but does research on Google to check.
  • The customer who is comparing two similar products, one of which you sell.

By building content and shaping your online store to speak to customers in these Awareness and Consideration stages, we are able to create a flow of warm, high-quality leads – one that is more significant and consistent than ever before.

Our eCommerce SEO services

Keyword research

Our deep research uncovers how potential customers search for your products or services online, as well as their needs, desires and pain points at every stage of the customer journey.

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ROI projection

Our data-driven approach will identify the market opportunity and forecast what you stand to gain if you invest in SEO for Shopify.

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Performance analysis

How fast does your website load? Are people bouncing off particular pages? Is it mobile friendly? Our performance analysis identifies and fixes these issues.

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Content gap analysis

Answer the questions that your customers are asking to become the provider of choice. We’ll identify and fill content gaps throughout the Awareness, Consideration and Transaction phases.

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Competitor analysis

We identify your main online competitors, compare your online presence to theirs, and analyse their strengths and weaknesses to reveal the biggest opportunities. The goal: to get you ahead.

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Ready to grow your Shopify store?

Looking for multi-million dollar growth? We’ve already helped businesses like yours generate $100+ million in revenue. Our Shopify SEO experts are ready to deliver.


Shopify is one of the world’s most popular eCommerce platforms. It allows almost anyone to run their own online store, from beginners or eCommerce experts.

The Shopify platform offers all the tools you need to open and run your own online store, from showcasing products to attracting customers to accepting payments.

The real challenge is in making the most of those tools. All Shopify users have access to the same functionality, after all. Standing out against your competition is about doing things smarter, better and faster.

The Shopify platform does indeed have built-in SEO functionality – and users may have seen a plug-in called Yoast SEO on Shopify before. The problem? Like all free tools, these offer limited functionality. They are also used by the overwhelming majority of Shopify users. Winning the SEO game is about optimising not the same, but better than your competitors. Free tools and limited expertise offer a slim chance of success. But a different, data-driven approach, backed by proprietary tools and delivered by experts, equals growth. Just ask our customers.

SEO is more important to an online store than it is to almost any other type of business. Why? Because most online purchase journeys begin on Google. If you don’t rank highly for relevant keywords, customers will buy from competitors who do.

When Shopify SEO is done well, however, you’ll direct a strong and consistent stream of high-quality leads to your website – people who are actively searching for exactly what you offer. You don’t even have to pay Google for the pleasure.

SEO is important for Shopify stores because Google is important for Shopify stores – a fact made plain when you look at the stats:

  • 90% of web traffic originates from search engines, and 90% of that comes from Google
  • Fewer than 10% of Google searches get to page two. 25% of users have NEVER reached page two.
  • Moving up a spot can potentially triple your revenue – the #1 result gets 33% of clicks, #2 gets 12.5%.

SEO is important but as an investment it can often be vague and confusing… unless you
choose Growth Partners. Our DigitalArchitect SystemⓇ will outline exactly what return you
can expect from your Shopify SEO investment.

DigitalArchitect is a proprietary system that quantifies your Shopify SEO investment by determining the business case. We’ll reveal your place in the market, the size of your opportunity and even give you a three-year ROI projection.

We align your website with customer search behaviours, using data as our guiding light. This leads to a higher ranking, more visitors and ultimately more sales.

We partner with businesses who see marketing as a revenue generator not a cost centre. DigitalArchitect works best for privately-owned businesses with turnovers of $3M-$50M who are looking for multi-million dollar growth. If that describes you and if you run a Shopify store – whether as your primary business or as an extension of your brick and mortar business – we’d be excited to show you what we can do. As our case studies show, we’ve helped a wide array of companies, from large multinationals to family-owned operations, to enhance their online presence. If your business is looking to gain a competitive edge, we’re ready to deliver it.

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