SEO for finance and fintech that builds trust, ranks well and lowers acquisition costs
We help finance brands and fintech platforms attract the right audience, improve visibility on competitive terms and turn traffic into qualified leads – without relying on paid ads just to maintain traction.
From strict regulations to expensive customer acquisition and long sales cycles, we understand the pressures of growth in financial services. Our strategy helps you compete where it counts - and maintain the trust your audience expects.
Benefits of SEO for finance and fintech
In a sector built on trust and precision, visibility matters. Strategic SEO helps you grow confidently – without relying on ads to stay competitive.
Earn trust from the start
Show up with credible, valuable content that answers real questions, building authority with customers, partners and compliance teams alike.
Attract qualified traffic
Connect with people who are actively searching for your services, whether you offer lending, investing, payments or financial advice.
Reduce reliance on paid channels
Organic growth builds steadily, lowering your acquisition costs while freeing up budget for innovation, retention or expansion.
Grow within the rules
We optimise for rankings without crossing legal or ethical lines so your visibility strengthens alongside your reputation.
Convert traffic into action
We pair SEO with UX and CRO - so you don’t just get more traffic, you get more leads, signups or enquiries.
Read our case studies
See how we helped SLP achieve a 30% increase in sales within 12 months – all without relying on paid ads or other paid digital marketing campaigns.
Case Study:
Sales & Leadership Performance
We helped Smart Shelters:
- Increase their revenue by 90% in under two years.
- Achieve the best sales results in the company’s 106-year history.
Case Study:
SmartShelters
We helped HR Profiling Solutions:
- Increase the amount of qualified leads by 400% year-on-year.
- Increase organic search engine traffic by 790%.
Case Study:
HR Profiling Solutions
We helped Hot Spring Spas:
- Transition from traditional to digital marketing, halving their spend in the process.
- Lower their ‘cost of acquisition’ by 40%, while getting more (and more qualified) leads.
Case Study:
Hot Spring Spas
Why SEO is critical for finance and fintech
Financial services keywords are some of the most expensive in search – costing over $30 per click in competitive markets. That makes relying on paid media risky and expensive.
Yet many finance and fintech websites still lead with vague messaging, weak calls to action and pages that don’t reflect how real customers search. The result? Missed trust signals, poor visibility and underwhelming performance.
Strategic SEO fixes that. By aligning your content with how people actually research financial decisions, we help you show up early, build credibility and win attention – before your competitors even know there’s a deal on the table.
Why choose Growth Partners
We bring strategic thinking, technical expertise and commercial focus – so your SEO is not just visible, but valuable.
A proven framework that turns your website into a high-performance growth engine – built to convert, structured to scale and continuously refined. It’s how finance and fintech brands attract more leads, more efficiently, with the same digital footprint.
We get to know your product, customers, competitors and compliance context before we start. For finance, that means mapping real search behaviour to your services, compliance obligations and how your customers make decisions.
Our senior team combines technical SEO with real commercial experience. We translate strategy into outcomes – whether your focus is investor growth, lead generation or customer acquisition.
We combine SEO, CRO and UX improvements to make sure your traffic converts – whether your users are borrowers, investors or decision-makers exploring financial solutions.
SEO and related services
Stop losing market share
Every single day your online competitors are working hard to grow their market share – at your expense.
With Growth Partners’ free growth assessment, you can take your first steps toward stemming that tide. In the process, you’ll discover a wealth of opportunities in Auckland and beyond.
FAQs
We’ve worked with SEO agencies before and didn’t see results. What makes you different?
We don’t just chase rankings. We align your content with how real customers search and make decisions – factoring in trust, regulation and conversion. You’ll see progress measured in leads and qualified traffic, not vanity metrics.
How do you handle compliance in SEO?
We build strategies that respect the legal and ethical standards of financial services. That includes accurate content, appropriate disclosures and a clear understanding of how compliance affects search visibility.
What if our products are highly technical or regulated?
That’s where we’re most effective. We turn complex offerings into content that’s easy to find, easy to understand and structured to build trust with both users and search engines.
How long does it take to see results from SEO?
Most clients begin to see measurable growth within 3 to 6 months – once strategy, content and structure are aligned. While SEO takes time, the gains are sustainable and cost-effective over the long term.
What does SEO for finance or fintech typically cost?
Our SEO programmes are offered as a fixed monthly investment. They’re designed for businesses looking to grow sustainably—without wasting spend on tactics that don’t compound over time. We start by identifying the gap between where you are and what you could achieve.
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