SEO for the Manufacturing Industry - Is it worth it?
To achieve genuine, sustainable online growth as a manufacturer, you need to do more than simply promote your product. You need to identify and target your ideal customer, you need to build brand awareness and trust, and you need to strategically position your company as the obvious choice.
At Growth Partners we do all that and more. We’re not just another digital marketing agency for manufacturers – we’re a digital growth speciality here to give you tangible results for your business
What is SEO for manufacturers?
SEO stands for search engine optimisation, and is the process of enhancing your online presence to make it more ‘Google-friendly’. This grants you access to all the prospective clients who are using the search engine to find the products you offer.
Effective SEO can deliver a steady stream of highly targeted leads that won’t cost you a cent in advertising to secure. This grants you more time to focus on all the other challenges your manufacturing business faces.
Manufacturing is an increasingly competitive industry, in which globalisation seems to serve up brand after brand that is willing to do things cheaper or faster.
This competitiveness is just the tip of the iceberg in terms of the challenges manufacturers face: supply chain management, quality control, capacity and scalability, research and development and regulatory compliance are just a handful of the potential hurdles a modern manufacturer might face.
But in order to grow and succeed, your main challenge is to secure new business. And in SEO for the manufacturing industry, you have an effective way to put your name up in lights.
See how we helped SLP achieve a 30% increase in sales within 12 months – all without relying on paid ads or other paid digital marketing campaigns.
Case Study:
Sales & Leadership Performance
We helped Smart Shelters:
- Increase their revenue by 90% in under two years.
- Achieve the best sales results in the company’s 106-year history.
Case Study:
SmartShelters
We helped HR Profiling Solutions:
- Increase the amount of qualified leads by 400% year-on-year.
- Increase organic search engine traffic by 790%.
Case Study:
HR Profiling Solutions
We helped Hot Spring Spas:
- Transition from traditional to digital marketing, halving their spend in the process.
- Lower their ‘cost of acquisition’ by 40%, while getting more (and more qualified) leads.
Case Study:
Hot Spring Spas
Benefits of SEO for manufacturing
SEO is essentially non-negotiable for any manufacturing business looking to grow. The reason? A strategic SEO investment can deliver an incredible return, by consistently placing your business in front of your target audience at the precise moment they are looking for what you offer.
A few of the most compelling benefits that SEO can deliver a manufacturing business include:
Access to a larger, more relevant audience
The internet forms the starting point for 84% of people searching for manufacturing products and services, and with a global market share of over 90%, Google is the go-to search engine.
Applying a strategic, long-term SEO approach will see you gradually moving up the Google rankings for targeted keywords. When a potential customer types in those keywords, let’s say “[PRODUCT] manufacturer [CITY]”, you’ll come up as one of the top results.
Placing at or near the top of the Google rankings is a proxy stamp of approval from the search engine. It tells a large and highly targeted audience that you’re a manufacturer who can be trusted, and that you’re an authority in your space.
More website traffic, leads and sales
Strategic SEO doesn’t just enhance brand awareness – it drives relevant customers straight to your website, generating traffic, warm leads, and ultimately sales. On average, 64.2% – almost two-thirds – of an industrial manufacturing website’s traffic comes from organic search, so even improving your SEO just a little can have an outsized effect on your ability to generate traffic and sales.
By getting in front of the right customers at the right time, and showing yourself to be a trusted authority in your space, you greatly increase your chances of winning business.
A reduced reliance on paid advertising
What’s more, SEO allows you to enjoy this enhanced brand awareness, web traffic and business through purely organic means, without handing a cent to Google in advertising.
A place at the top of the Google results page is earned over time, by implementing a consistent and effective SEO strategy. It’s an investment that can deliver huge long-term returns, greatly exceeding the ROI of any paid advertising strategy.
Measurable, optimisable results
The reason that an SEO strategy is capable of delivering significant returns over time is because it generates a wealth of information. This information offers insights that allow you to improve and enhance your strategy, making it ever more efficient and effective.
Why is SEO important for manufacturing?
SEO is critical for businesses in the manufacturing industry because it grants you a deeper understanding of your customers, which helps you to sell to them better.
Ask yourself: how does your target audience search for the products and manufacturing services you offer? The vast majority of manufacturing websites don’t align with customer search behaviour – they use different words and phrases than you do.
If you haven’t analysed customer search behaviour, and have developed an SEO strategy from your manufacturer’s perspective, you may find that a large portion of your web traffic comes not from potential customers, but from other manufacturers who use the same search terms as you do.
For manufacturing businesses, there are
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Head of Marketing, Maple Community Services
Maple Community Services has been working with Growth Partners for close to 18 months now and we are impressed with the level of professionalism, innovation, and dedication they emanate.
The Team has been of great support, providing fantastic levels of service across digital insights, SEO delivery and maintenance, industry knowledge and best practice techniques to ensure success across the board. Through their assistance, we have seen exponential growth through our online presence, achieving close to 250% and 900% increase on organic engagement and ROI respectively.
Growth Partners has played an exponential role in positioning Maple Community Services as a strong competitive player in the Digital Space, and we would recommend them to any company looking to utilise advanced digital engagement in their growth strategies.
Customer Insights
Awaiting Approval from Keith and Sam in regards to content.
Just FYI – Barney created this content – Not Michael as he has done previously.
Our comprehensive SEO strategy for manufacturing
The Growth Partners approach to SEO can be seen in our proprietary DigitalArchitect system, which has been formed over years of assisting clients with their digital growth. It represents a truly scientific, objective approach to online growth; one that has proven incredibly successful for a wide range of businesses, including many manufacturers.
The DigitalArchitect System is built on a foundation of research. Before developing your growth strategy, we will identify:
- The size of your online growth opportunity, based on your pool of potential customers.
- The ways in which these potential clients are searching for your products online (which will often reveal critical keywords that you may never have considered targeting).
- Your major competition, both direct and indirect. We’ll uncover how your online presence compares with theirs, and any opportunities that we can exploit. You might be surprised at which competitors are taking business from you.
- The level of alignment between customer search behaviour and your current content and website, and how to improve that alignment to more effectively target and engage customers.
Armed with this deep level of understanding about your business, your customers and your competitors, we construct a holistic, granular and entirely bespoke plan to achieve digital growth. As part of this strategy we will develop an ROI projection spanning the next three years, so you enjoy total clarity on the business case before you choose to move forward.
Why manufacturers are choosing Growth Partners?
SEO success can only be achieved by combining smart strategy with consistency. The growth from your strategy will only become more pronounced as time goes on. We don’t see ourselves as a third-party service provider, but rather a genuine partner in your business. We know that growth is a journey, not a destination, and see your success as our own.
Most manufacturing businesses have experienced digital marketing issues and disappointments. In fact, with the internet forcing you to compete against brands from across the globe, failure is less the exception than it is the rule.
But while the challenge is great, so too is the opportunity – an incredible number of potential customers are currently looking for exactly what you offer. To secure this business, you simply need to navigate the strategic maze of digital marketing to find the most effective and rewarding path.
Ultimately we will reveal a clear and transparent business case, telling you exactly what you can expect from making a strategic digital investment.