Dominate local search results with our local SEO services
At Growth Partners we’ll help you to reach more customers in your area without having to pay a cent in advertising. The secret: local SEO.
The importance of local SEO
The internet may give you a global online presence, but for most businesses, the bulk of revenue still comes from local sources. Meanwhile, consumers increasingly rely on Google to find products and services in their area.
Local search engine optimisation (SEO) is the practice of optimising your online presence to get you ranking higher for local search queries – those that include your region, city, suburb or ‘near me’.
When done well, local SEO places your business high on the Google results page, displays your business within Google Maps, and highlights your business in other places where people search for local products and services.
Ultimately local SEO helps to enhance your organic search presence, attract local clients both online and through your physical store, and drive business growth.
How local SEO works
Local SEO is a subset of the broader field of search engine optimisation. Local SEO lasers in on the aspects of SEO that are location-specific, including:
- Optimising your website for local keywords in all relevant geographic regions.
- Creating business profiles and listing on online directories.
- Ensuring contact information consistency across the web.
- Encouraging customer reviews.
Google’s mission is to offer its users the best results possible for any given query. Local search engine optimisation techniques give Google the information it needs to confidently present your business as the best local solution to a user’s problem, want or need.
The different types of local search results
Beyond your website, Google’s primary source of information about your business will be drawn from your Google Business Profile (AKA “Google My Business”), which is essentially your listing in Google’s business directory.
Your Google Business Profile establishes your location on Google Maps, showing potential customers exactly where you are, and letting them check opening hours, customer reviews and more in a few quick taps or clicks.
Local SEO can also ensure you’re featured in rich results, such as the lists that appear on the results page when you search for “best restaurants near me”.
Our approach to local SEO
At Growth Partners we take a holistic, data-driven approach to local SEO. We work to gain a deep understanding of your business. We analyse your market, your competition and your online presence (including your Google ranking in local search results) to identify issues and opportunities.
Armed with this research, and our deep knowledge of the Google algorithm, we craft a local SEO strategy that combines a variety of SEO practices:
- Google Business Profile creation and optimisation.
- Local keyword optimisation on your website and Profile.
- Building citations through local business directories and third-party sites.
- Enhancing your online reputation by soliciting and managing reviews.
- Publishing content and social updates with a focus on local topics and terms.
Within 18 months of working with Growth Partners
230% Leads resulting to a 617% increase in revenue.
”Everyone is delighted as this week we have had on average a quality lead a day which is really amazing. Because we’re getting people who have an immediate need our conversion rate is high as well.”
Dayl Colson
Director
“The return on investment has been phenomenal”
Decreased cost of acquisition by 40% whilst exceeding growth targets with a data-driven approach.
“We’re spending half the money we used to spend but we’re seeing better results.”
Aaron Sampson
General Manager
Growth Partners delivered a new website and…
Increased website visits by 424% over 18 months.
“Through their (Growth Partners) assistance, we have seen exponential growth through our online presence, achieving close to 250% and 900% increase on organic engagement and ROI respectively.”
Amelia Hansen
General Manager, Maple Community
SmartShelters has increased their online visibility by over 1000%.
“DigitalArchitect has given us a strategy to create more leads than we thought was possible… and led to the best ever sales results in our 106 year history!”
Harvey Cottle
Operations Manager
Since engaging with Growth Partners
We’ve seen strong improvements in our web traffic globally.
“As well as incremental lead growth from the new pages & topics we’ve published content around, & improvements in our rankings across key terms. The team is producing relevant content at a rapid pace, & have worked closely with us to align our ways of working & processes to achieve results quickly.”
Mark Dawson
Director, Performance Marketing
About our business
At Growth Partners our local SEO services are treated as a key pillar of a broader growth strategy.
Local SEO puts your reputation into sharp focus. Rich results display the star rating for your business, and detailed customer reviews are just a click away. While many businesses see this as a danger, it’s actually an incredible opportunity – as long as you take a more holistic view, and are willing to invest in curating and enhancing your online presence.
At Growth Partners we craft custom-built strategies designed for maximum ROI and business success. And our holistic approach is the reason why our local SEO services can drive such incredible growth.
While we’re a team of experienced local SEO experts, we’re not a local SEO agency – we’re a growth agency. Every decision we make and strategic route we take is guided by its impact on business growth.
Our SEO Services
SEO audit
Gain clarity on how to improve your online presence and grow your business.
Keyword research
Our deep research uncovers how potential customers search for your products or services online, as well as their needs, desires and pain points at every stage of the customer journey.
SEO for SMBs
Learn how to make SEO work for your business.
Technical SEO
A key component of a comprehensive strategic approach to gaining market share.
SEO strategy
An elegant and effective SEO strategy to meet your growth goals.
eCommerce SEO
Finding growth as an online retailer is about dominating Google. We'll show you how.
FAQs
A local SEO agency is a digital marketing agency that offers local search engine optimisation services. At Growth Partners we don’t describe ourselves as a local SEO agency – we’re a growth agency that views local SEO as a key cog within your growth-focused digital strategy.
If your business has a physical location, or if you service a geographic area, local SEO is one of the most worthwhile digital investments you can make – and that statement is backed up by the numbers.
Searches including ‘near me’ and ‘close by’ have also increased by more than 900% in two years. According to Google, almost half of all online searches have ‘local intent’. What’s more, 88% of consumers who use their smartphone for a local search visit or call a store within a day.
All this is to say that an investment in local search is most certainly worth it. Your competitors will often overlook local SEO, which means the opportunity is there for you to capitalise on.
SEO is a digital marketing strategy that rewards patience: timescales are measured in months, not days. While a paid ad can instantly place you at the top of the Google results page, it will take a little longer to earn your way to the #1 ranking through SEO.
At its core, local SEO is about building your online reputation, by encouraging reviews from happy customers, staying active on your Google Business Profile, and gradually growing your presence through local citations and directory marketing.
When you choose Growth Partners, you can be confident that our data-driven approach will get you where you want to go. And once you’re there, we’ll keep you there, where you can enjoy a steady stream of website traffic and warm leads, without paying Google a cent.
Local SEO is a key digital marketing lever for any business with a physical location, or that services a geographical area. It (quite literally) places your pin on the map, telling Google and its users exactly where you are, who you are and what you sell.
Local SEO is an ultra-effective way to increase both foot traffic and website visitors. It enhances brand awareness and grants you access to the most valuable of customers: those who are in your local area, and who are looking for exactly what you offer, right now.
If your business operates out of a storefront, workshop or warehouse, or if it services a specific region, local SEO is absolutely crucial for growth. It is less critical for online-only businesses, but it can still help to enhance your online presence by driving brand awareness and website traffic.
Local SEO is a subset of the broader field of SEO.
Search engine optimisation (SEO) is the practice of optimising your website and online presence, in order to earn a higher ranking on Google when a user types in a relevant search query. SEO is a holistic approach made up of a number of tactics and techniques, including keyword strategy, content creation, backlinks, metadata and more.
Local SEO, meanwhile, lasers in on the aspects of SEO that are relevant to your area – it uses similar tactics to general SEO, but in a more geographically targeted way. Tactics include location-based keyword optimisation, establishing and optimising a Google Business Profile, and earning citations in online business directories.
When done well, local SEO offers a wealth of benefits, including:
- Heightened visibility in local searches: Local SEO ensures your business appears as a result when local customers are searching for what you offer.
- More web traffic and foot traffic: Local SEO can drive far more foot traffic to your store and web traffic to your website via the Google results page or your Google Business Profile.
- Brand awareness: Local SEO is a great way to spread the word of your business within your local community.
- Enhanced trust and credibility: Local searches often display customer ratings and reviews right next to your business name – if you carefully solicit and manage those reviews, you can boost your business’s reputation and trustworthiness.
- Higher conversion rates: Local searchers are often ready to make a purchase, so by investing in local SEO you can increase your conversion rates.
- Competitive advantage: Get a leg up on other businesses that aren’t investing in local SEO.