Be strategic with SEO for small businesses

At Growth Partners we’ll help you capitalise on the incredible power of Google, turning your small to medium-sized business into something far bigger.

Does SEO work for small businesses?

How can an SME compete against bigger players with access to far more resources? By getting search engines on your side.

90% of consumers use the internet to find products and services, and 90% of those searches are channelled through Google. Almost half of all clicks go to the top two results on the Google results page, so if you get to the top for relevant terms, a constant stream of quality leads will be directed your way.

What’s more, you don’t have to pay Google a cent for this lead generation. And when done well, the effects of small business SEO are long-lasting.

The question isn’t whether SEO works for small- to medium-sized businesses, but how to make it work for your business. And the answer lies in Growth Partners’ DigitalArchitect SystemⓇ.

Ash Collins

Managing Director, Tuff Stuff Australia

Growth Partners brings a lot of energy and passion to the table along with experience and smarts.

Our approach to SEO for SMEs

DigitalArchitect brings a scientific approach to small business SEO.

We conduct deep research into your business, your competitors and your customers to understand exactly how to optimise your online presence. We then combine proven strategies, innovative techniques and proprietary technologies to maximise the return on your SEO investment.

We’ll even give you a three-year ROI forecast, so you know exactly what to expect from your investment in our small business SEO services.

Despite bringing over 250,000 hours of marketing expertise to the table, we don’t consider ourselves a marketing agency – we’re a growth agency. Every decision is made and strategic route taken in the context of how it will grow your SME.

We know that growth, much like the small business search engine optimisation that facilitates it, is a journey, not a destination. Our aim is to use our digital nous to help your business get bigger and better.

Moniek Haan

Digital Marketing Program Manager, Medtronic

Growth Partners has always been our reliable support in disclosing new insights we can use to improve our business’ online presence and messaging. Expect high quality data that could reveal the unexpected!

Who we work with

The term ‘SME’ can mean different things to different people, so who do we work with?

In the past we’ve partnered with some of the world’s largest companies, including Apple, Samsung and Qantas. But we’ve found that our DigitalArchitect system works best for privately owned B2B or high price point B2C businesses with turnovers of $3M-$50M.

Our clients tend to have multi-million dollar growth goals that they may be struggling to achieve. You might:

  • Feel frustration around your website and digital marketing strategy.
  • Be confused as to why your growth objectives aren’t being achieved.
  • Sense that your online presence isn’t being maximised and that competitors are overtaking you.
  • Be unsure of where and how to invest in meaningful change.

If you’re nodding along to any of the above, we’re ready to help you grow, just as we’ve helped a wealth of other growth-minded businesses.

Customer stories

SmartShelters: A 90% increase in revenue over 2 years.

SmartShelters had been a shed and shelter manufacturing pioneer for over a century, but the company lacked search engine visibility for relevant, high volume keywords, which saw them missing out on a wealth of potential leads.

Using our DigitalArchitect system we gained a deep understanding of their online presence and customer search behaviour. This led to a comprehensive website overhaul, including changes to the website structure and the creation of new, optimised content.

The result? SmartShelters secured the top spots for key product terms, and saw a whopping 90% growth in revenue over a two-year period.

HR Profiling Solutions: A 161% year-on-year increase in organic traffic.

HR Profiling Solutions offers Kiwi businesses the world’s most advanced workplace behavioural assessments. But the company lacked an understanding of the issues their target market faced, and how they searched for solutions. Landing pages and keywords were lacking, which led to low online visibility and engagement.

We used DigitalArchitect to conduct a full SEO audit which led to a complete website redevelopment, including updates to the website architecture and content.

The results were impactful and enduring: a 161% year-on-year increase in organic traffic (now +790% in total), the company’s strongest ever month for lead generation, and all while attracting higher quality customers.

Our SEO Services

SEO audit

Gain clarity on how to improve your online presence and grow your business.

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Keyword research

Our deep research uncovers how potential customers search for your products or services online, as well as their needs, desires and pain points at every stage of the customer journey.

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Technical SEO

A key component of a comprehensive strategic approach to gaining market share.

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SEO strategy

An elegant and effective SEO strategy to meet your growth goals.

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Local SEO

Understand the importance of your business's local visibility.

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eCommerce SEO

Finding growth as an online retailer is about dominating Google. We'll show you how.

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Enhance your business today

Looking for multi-million dollar growth?  Our holistic DigitalArchitect has already generated $100+ million in revenue for businesses just like yours.


Local SEO is a way of optimising your website so it comes up as a result for searches with local intent, such as those that include a location – “plumber [CITY]” – or are conducted in Google Maps.

Local SEO helps you to reach potential customers who are looking for products or services in your area. It also helps your business build its reputation, establishing you as the go-to option in your area.

Growth Partners’ DigitalArchitect helps you to capitalise on local SEO, maximising your ability to attract both online and offline customers and delivering an even better return on your digital marketing investment.

SEO is only effective when it is customised to your business needs. As such you should be very wary of any agency that quotes a flat rate for SEO packages for small business – it’s a good sign that you won’t get the bespoke service you need to succeed.

SEO must also be seen not as a cost, but as an investment. If you choose your partner well, the more you’re willing to put in, the more you’re likely to get out.

At Growth Partners our DigitalArchitect brings much needed clarity to SEO – so much so that we give you a three-year ROI projection that outlines the level of return you can expect from your investment.

There’s no simple answer to the question of how long SEO takes to work, beyond the fact that good results come from months of work, not days. Unlike Google Ads, which can get you to the top of the results page instantly, SEO is a long-term strategy that rewards quality and consistency.

The good news? Thanks to DigitalArchitect, the Growth Partners approach gives you unprecedented SEO clarity, clearly outlining where you’ve come from, where you’re at and where you’re heading next.

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