How technical SEO drives search rankings and growth

Boost your website’s performance and search visibility with expert technical SEO. Growth Partners’ team of technical SEO experts specialise in identifying and fixing the technical issues that are holding your website back. 

Get customised strategies to ensure your site is optimised for search engines – and also for users. More visitors and more engaged users lead to more sales leads.

Technical SEO drives your website’s success

Technical SEO is the foundation of any successful SEO strategy, focusing on optimising your website’s infrastructure to improve performance, search visibility and user experience. Unlike content and keyword-based SEO efforts, technical SEO ensures your website can be efficiently crawled, indexed and rendered by search engines like Google. 

If your website has technical issues – such as slow loading times, broken links or improper site structure – it can significantly hinder your ability to rank well, even with strong content and backlinks in place.  

Growth Partners is a technical SEO agency that helps businesses in New Zealand optimise these crucial elements. Our team specialises in resolving technical issues that can hold your website back, ensuring search engines and users alike experience your website as intended. 

By improving the underlying structure of your website, our technical SEO experts help drive organic traffic and support long-term business growth.

Todd Stephenson

Director, Patient Engagement & Experience, Johnson & Johnson

It was a pleasure to work with Growth Partners. The depth of their research into user search behaviour was eye-opening. Over 4M data points were identified and analysed and yet they managed to distill large amounts of data into easy to digest and actionable insight.

We now have a clear pathway to increase customer engagement and build a trusted voice with more of our ideal audience. I would recommend Growth Partners to any business who wish to improve their online performance.

Why is technical SEO important?

Ensuring search engines can crawl, index and render your site ​

Technical SEO is essential for ensuring that search engines can efficiently crawl, index and render your website. Without proper optimisation, search engines may struggle to access important content, leading to missed opportunities for higher rankings. 

Key issues such as broken links, crawl errors and improper site structures can prevent search engines from understanding the relevance of your content, negatively impacting your visibility in search engine results. This results in fewer website visitors, and missed sales opportunities.

Impact on user experience

Technical SEO directly affects user experience. For example, slow page loading times – often caused by uncompressed image files or excessive JavaScript – frustrate users and lead to higher bounce rates. A poorly structured website can make navigation difficult, causing users to leave before finding the information they need. 

Mobile responsiveness is another crucial factor: if your site does not perform well on mobile devices, it can hurt user engagement and ultimately affect conversions. This is particularly important in New Zealand, where mobile searches are a critical first step in the buying process.

Common technical SEO challenges

Many businesses in New Zealand face technical SEO challenges. Often, in-house webmasters or website creative agencies lack the specialised skills required to fix these issues. They may excel at design or content but are not technical SEO experts and struggle with these vital aspects that impact search engine performance.

How Growth Partners can help you

Growth Partners offers the expertise needed to address these complex challenges. By conducting comprehensive technical audits and implementing solutions, we ensure your website performs optimally, both for search engines and users. As technical SEO experts, we help your business maintain a competitive edge and achieve long-term growth. 

Since engaging with Growth Partners

We’ve seen strong improvements in our web traffic globally.

“As well as incremental lead growth from the new pages & topics we’ve published content around, & improvements in our rankings across key terms. The team is producing relevant content at a rapid pace, & have worked closely with us to align our ways of working & processes to achieve results quickly.”

Mark Dawson
Director, Performance Marketing

Growth Partners’ approach to technical SEO

Growth Partners is more than a name – it’s a mindset. Unlike SEO agencies, the ultimate aim of our strategy is not to get you to the top of Google, it is to promote business growth. Our approach to technical SEO, and SEO in general, reflects that fact.

We do the necessary work to understand your customers, your market and your current SEO situation. We then formulate a strategy that will get your business in front of more people, generate more organic website visitors and make a real difference to your bottom line.

Technical SEO capabilities at Growth Partners

Growth Partners offers a wide range of technical SEO services as part of our Revenue Accelerator Programme, tailored to businesses in New Zealand.

 

Site crawling and indexing

Search engines must be able to efficiently crawl and index your website to understand its content. Growth Partners helps create an optimal site structure, ensuring all the most important web pages are accessible and prioritised for indexing. Optimised site crawling and indexing maximises your visibility on search engines and boosts overall performance.

JavaScript-heavy websites can present challenges for search engines when rendering content. Growth Partners ensures your website is rendered correctly, so both search engines and users can access all your content. Our expertise in JavaScript SEO helps avoid common rendering pitfalls and ensures that critical content is accessible.

A well-organised site structure and an effective internal linking strategy are essential for distributing authority across your website and improving both navigation and crawlability. Growth Partners optimises your internal linking strategy to help search engines discover your pages. Site structure optimisation enhances user navigation to boost engagement.

Growth Partners’ technical SEO services include conducting thorough website audits to identify issues such as broken links, crawling and indexing errors, rendering issues and slow-loading pages. By fixing these issues, we improve your website’s overall health, ensuring it is both user-friendly and search engine-friendly, driving organic growth for your business.

Why choose Growth Partners for technical SEO?

Growth Partners combines deep technical knowledge with a clear focus on business growth, making us the ideal technical SEO agency for businesses in New Zealand. We work across industries such as law, fintech, SaaS, FMCG and manufacturing, tailoring our technical SEO strategy to suit your specific business needs.  

Growth Partners adopts a partnership approach, working exclusively with one company per industry vertical, ensuring we never collaborate with your competitors and remain fully dedicated to your business’s success.

Our SEO Services

SEO audit

Gain clarity on how to improve your online presence and grow your business.

Learn More

Keyword research

Our deep research uncovers how potential customers search for your products or services online, as well as their needs, desires and pain points at every stage of the customer journey.

Learn More

SEO for SMBs

Learn how to make SEO work for your business.

Learn More

SEO strategy

An elegant and effective SEO strategy to meet your growth goals.

Learn More

Local SEO

Understand the importance of your business's local visibility.

Learn More

eCommerce SEO

Finding growth as an online retailer is about dominating Google. We'll show you how.

Learn More

Enhance your SEO today

Looking for multi-million dollar growth? Technical SEO forms a key part of our holistic DigitalArchitect, which has already generated $100+ million in revenue for businesses just like yours.

FAQs

The field of SEO encapsulates a wealth of techniques and approaches that each play a part in pushing you up the Google results pages. Broadly speaking, these white hat SEO techniques can be put into four main categories: technical, content, on-page and off-page SEO.

Technical SEO: As described above, these techniques are employed at the backend, and make it easy for search engine web crawlers to find, navigate and index your site. They concern website performance, structure, mobile-optimisation and more.

Content: The words and rich media you display on your website must clearly and compellingly convey the value you provide. Google is becoming exponentially better at understanding content quality, and ranks it by factors like expertise, authority, trustworthiness, relevance and recency. SEO content strategy and techniques like topic clusters are only growing in importance.

On-page SEO: These are techniques employed on individual web pages that make them easier to digest for search engine web crawlers – things like keywords, titles, headings, meta-descriptions, links and image alt text.

Off-page SEO: These are factors that lay beyond your website, but nonetheless affect how well you rank on Google. Examples include your Google Business Profile, backlinks from other sites and your online reviews.

Technical SEO is a complex, nuanced discipline. It involves a wealth of highly specialised work such as conducting a technical SEO audit, enhancing website architecture, fixing crawlability and indexation issues and ensuring mobile optimisation.

Without the necessary knowledge and tools you’ll never outrank competitors. Success rarely (if ever) comes from DIY technical SEO strategies or half-hearted investments. You can only expect a genuine return if you make a genuine investment.

The DigitalArchitect is a proprietary system that quantifies the investment in your online presence, including all aspects of SEO, by determining the business case. We’ll reveal your place in the market, the size of the opportunity at hand and even give you a three-year ROI projection.

We align the backend of your site with Google’s wants and needs, and your online presence with customer search behaviours, using data as our guiding light. This leads to a higher ranking for the most relevant search terms, more brand awareness, more website and landing page visitors and ultimately more sales.

With so many factors at play, and with strategies ranging from simple content creation to comprehensive website overhauls, there’s no definitive answer to the question of how long SEO takes to work, apart from the fact that timescales are measured in months rather than days.

That said, at Growth Partners our data-driven approach gives you unprecedented clarity on your SEO journey, including where you’ve been, where you’re at, and where you need to go.

The answers are in the data. At Growth Partners we provide our clients with a wealth of metrics, with tracking outlined in regular reports. Some of the most important include:

  • Search engine results page (SERP) ranking
  • Site visitors
  • Click-through rate (CTR)
  • Leads generated
  • Cost per acquisition (CPA)

You are currently on Growth Partners New Zealand

For localised content please visit our Growth Partners Australia website.