SEO for FMCG that improves product visibility, supports DTC growth and strengthens digital shelf performance
We help FMCG brands increase discoverability across key touchpoints – whether on their own site, retail listings or search engines – so products are easier to find and more likely to convert.
From seasonal launches to complex product ranges and rising media costs, we understand the challenges fast-moving brands face. Our approach aligns SEO with how and where your customers actually make decisions.
Benefits of SEO for FMCG brands
Visibility, consistency and control are hard-won in FMCG. With the right SEO strategy, your products can cut through, convert better and keep pace with change.
Improve product visibility in search
Show up in search when potential clients look for specific services, certifications or aircraft types - locally or globally.
Optimise your digital shelf
From structured data to on-page clarity, we fine-tune how products appear - so they're easy to find and built to convert.
Strengthen DTC performance
We grow organic traffic to your brand-owned channels, helping you build loyalty and reduce dependence on retail media.
Scale SEO across product lines
Our systems support consistent optimisation - whether you’re managing hundreds of SKUs or seasonal rollouts.
Drive performance from your own site
We combine CRO and SEO to ensure your site not only attracts traffic, but turns it into real business results.
Read our case studies
See how we helped SLP achieve a 30% increase in sales within 12 months – all without relying on paid ads or other paid digital marketing campaigns.
Case Study:
Sales & Leadership Performance
- Increase their revenue by 90% in under two years.
- Achieve the best sales results in the company’s 106-year history.
Case Study:
SmartShelters
- Increase the amount of qualified leads by 400% year-on-year.
- Increase organic search engine traffic by 790%.
Case Study:
HR Profiling Solutions
- Transition from traditional to digital marketing, halving their spend in the process.
- Lower their ‘cost of acquisition’ by 40%, while getting more (and more qualified) leads.
Case Study:
Hot Spring Spas
Why SEO is critical for FMCG brands
Whether customers search on Google, a retailer site or a marketplace, your product needs to be visible, credible and ready to convert. But in FMCG, that’s rarely straightforward.
Many brand sites aren’t structured to support product discovery. Content is thin, inconsistent across SKUs or overshadowed by retail listings. Meanwhile, paid media costs continue to rise – and owning a meaningful share of organic visibility becomes more valuable by the day.
Strategic SEO solves this. It helps your products show up where consumers are searching, improves how those products are presented and ensures your brand makes the most of its owned digital space – at scale and with commercial intent.
Why choose Growth Partners
We bring strategic clarity, technical expertise and commercial focus – so your SEO works at the pace and scale your brand needs.
A proven framework that turns underperforming FMCG websites into consistent growth assets – built to convert, structured to scale and continually optimised for visibility.
We understand how brand websites, retailer platforms and DTC channels intersect – and how to optimise across all three.
We focus on the metrics that matter: product visibility, category share, conversions and digital shelf performance – not just rankings.
Our strategies support high SKU counts, seasonal changes and headless setups – delivering structured, repeatable SEO across your portfolio.
SEO and related services
Stop losing market share
Every single day your online competitors are working hard to grow their market share – at your expense.
With Growth Partners’ free growth assessment, you can take your first steps toward stemming that tide. In the process, you’ll discover a wealth of opportunities in Auckland and beyond.
FAQs
We’ve worked with SEO agencies before and didn’t see results. What makes you different?
We focus on product visibility that drives outcomes – not vanity metrics. We optimise for how your SKUs appear across brand sites, marketplaces and retailer search engines.
Can SEO really scale across hundreds or thousands of SKUs?
Yes. Our approach is built for SKU volume. We create scalable templates and structured content systems so each product gets the attention it needs – without draining your team’s time.
We already invest heavily in paid media. How does SEO fit in?
SEO supports long-term visibility and brand control. It helps you reduce dependency on paid channels while strengthening your presence across digital shelves.
How long does it take to see results from SEO?
You’ll typically start to see gains within a few months of implementation. SEO momentum builds over time – especially with consistent work across product launches, categories and brand content.
How much does SEO for FMCG cost?
Our programmes are offered at a fixed monthly investment based on your brand’s complexity and goals. We start with the Validate phase of the Revenue Accelerator Programme to uncover where you’re missing out – and what growth looks like from here.
Start where you are: map your current state
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