Gain an edge with competitor analysis & research
Knowledge is power. To gain competitive advantage, you must first understand your competitors. We’ll tell you all you need to know.
Capture more market share.
Analysing your competition allows you to identify their areas of weakness and your areas of opportunity.
At Growth Partners our competitor research and analysis strategies and proprietary technologies have been designed to clearly outline your position in the market and how to improve it.
Kelly Fairhurst
General Manager, HR Profiling Solutions
We noticed an almost immediate increase in leads. The amount of leads continued to increase, to the point of overwhelming our sales manager which enabled us to employ another team member in a sales support role. With the expertise from the Growth Partners team our leads are still increasing and becoming even more qualified. We are beyond ecstatic with the growth we have experienced.
What is competitor analysis?
Competitor analysis is the process of gathering deep intelligence about your market and your competition. This is then used to craft a successful growth strategy.
The reason that many organisations conduct limited business analysis, or don’t really bother at all, is that it is an intimidating proposition. We answer questions such as:
- What keywords is competitor A ranking for within Google?
- Who are your online competitors and what percentage of the market do they own?
- How are your competitors stealing your leads and taking a cut of your revenue?
Growth Partners have the expertise to answer such questions and more.
With so few organisations conducting competitor analysis, you are presented with an incredible opportunity; one that, with our expert help, can be simpler and more streamlined than you might imagine.
Harvey Cottle
Operations Manager, SmartShelters
DigitalArchitect gave us clarity like we’ve never seen before. By understanding the size of our online opportunity for each of our industry sectors, we were able to make better decisions on where to invest with confidence. There’s been no question around strategy since.
DigitalArchitect has given us a strategy to create more leads than we thought was possible… and led to the best ever sales results in our 106 year history!
What should you expect from our competitive analysis?
At Growth Partners we take a data-driven approach to competitor insights through our DigitalArchitect SystemⓇ. We use quantitative data (the hard numbers) to analyse your competition, draw insights and offer strategic recommendations. We:
- Pick the most relevant competitors to analyse.
- Identify the most important areas of analysis and comparison.
- Know where to find the necessary data: we collect it, organise it and analyse it.
- Use this data to generate insights, then develop a suite of strategic recommendations to capture market share from your competitors.
SEO competitor analysis
How does your Google ranking compare to that of your competitors? Where do opportunities for improvement lie? We’ll use SEO competitive analysis to identify underserved keywords and optimisation strategies that will see you rise above.
SEM competitor analysis
Are you making the most of pay per click (PPC) advertising? We’ll use hard data to identify the most effective keywords for paid search and the most engaging marketing materials and content.
Complete competitor analysis
We will conduct a comprehensive competitive analysis, arming you with a clear, holistic and insightful view of your current market position, and the ways in which it can be improved.
Competitor analysis products we offer
At Growth Partners we offer a complete suite of competitor analysis services, from using competitive landscape analysis to gain a complete view of your market position. Our competitor analysis forms a key part of the DigitalArchitect SystemⓇ, our holistic approach
to growth.
Sales competitor analysis
The modern sales funnel is more like a sales labyrinth – a customer journey can be made up of 20 touchpoints and each customer takes a different path to conversion. We decipher
Marketing competitor analysis
How does your marketing reach and engagement compare to that of your competitors? Our thorough analysis uses competitor benchmarking to compare your efforts with theirs, and identifies areas where you can get ahead.
At Growth Partners we offer a complete suite of competitor analysis services
from using competitive landscape analysis to gain a complete view of your market position. Our competitor analysis forms a key part of the DigitalArchitect SystemⓇ, our holistic approach to growth.
Marketing competitor analysis
SEO competitor analysis
SEM competitor analysis
Complete competitor analysis
Unlock a world of insights from your competitors
Looking for multi-million dollar growth? Competitor analysis
forms a key part of our holistic DigitalArchitect, which has
already generated $100+ million in revenue for businesses
just like yours.
FAQs
You’re competing with more businesses than you probably realise. There’s your obvious direct competition, then there’s another type of often overlooked rival: indirect competition.
Here is an example of direct and indirect competitors from the beverage market. Direct competitors like Coca-Cola and PepsiCo compete directly with each other by producing similar products and targeting similar consumers. However, they also face competition from indirect competitors such as energy drinks, juices, and bottled water. These indirect competitors also cater to the same target market with different products – but they all aim to quench thirst and provide refreshment to consumers.
Understanding your own indirect competitors – those who may not have the same type of business as you, but who compete for the attention of the same type of consumer – is a key part of competitive analysis.
At Growth Partners we’ll use competitive market analysis to identify those indirect competitors, and offer tangible ways to mitigate their impact on your business.
Competitor analysis is never ‘complete’ – it is a process that should be revisited regularly.
Various aspects of competitor analysis warrant different frequencies. Perhaps the most regular of these is price comparison, as this is the most tangible and easily identifiable difference between offerings for the consumer. This becomes all the more important if you’re in a market that offers deals and promotions regularly.
In the ever-accelerating age of the internet, your marketing should also be the subject of regular competitor analysis and review.
Broader overviews of the market are great for generating ongoing insights, and also for benchmarking performance against a competitor set. These don’t require attention as often as the marketing and sales analysis, but should be conducted at a frequency that ties in with your KPIs and business objectives.
When done well, competitor analysis is one of the most revealing processes that a business can undertake. At Growth Partners our data-driven competitor analysis forms an integral part of the DigitalArchitect, which builds your business case for multi-million dollar growth.
A Growth Partners competitor analysis is important because:
- It identifies you major competitors (both direct and indirect)
- It uncovers the most successful strategies of your most successful competitors.
- It uncovers the major weakness of your competitors, and offers insight on how to exploit them.
- It reveals market opportunities that you may not have otherwise seen.
- It gives you a roadmap for your digital marketing and broader growth strategies.