PPC marketing management agency that maximises your ROI
PPC (Pay-Per Click) marketing pits you against your direct competitors for prime Google real estate. Our clever, growth-focused strategies help you gain visibility, clicks and growth.
What is PPC Management?
PPC Management utilises Google Ads to secure ad space on Google, such as the text results marked [Ad] that are displayed at the top of the Google search engine results page (SERP).
Advertisers secure their spot on the SERP by bidding on relevant keywords, such as a plumber in Auckland bidding to come up as a result when a user types in Auckland plumber
. By using strategic PPC management – an advertiser only pays if a user clicks on the ad.
PPC marketing is a powerful digital marketing tool, because it can get your business in front of people who are looking for exactly what you offer, at the exact moment that they are looking to buy.
What’s more, where search engine optimisation (SEO) demands that you earn your spot at the top of the SERP, PPC can send you there instantly.
A key cog in the business growth machine
While PPC marketing offers huge potential for business growth, this growth can be difficult to realise. Between keyword research, competitor analysis, buyer personas and bidding strategies, there are a lot of moving parts to master. You must also compete against the rest of the world for the prized spots at the top of the page.
It’s important to realise that PPC management alone won’t grow your online presence, though search advertising does form a key cog in the digital marketing machine. To generate genuine, significant and sustainable growth you must recognise the specific role that management plays and how it interacts with and complements your other digital marketing channels.
In short, success demands a holistic approach that considers PPC as part of a broader digital marketing strategy – one focused on business growth. Growth Partners’ DigitalArchitect SystemⓇ offers exactly that.
PPC marketing. . . can get your business in front of people who are looking for exactly what you offer, at the exact moment that they are looking to buy.
SEM/SEO Management Team
Growth Partners constantly looked for the next opportunity to improve our organic rankings across a range of verticals, often finding small, undiscovered issues & opportunities that made a significant impact.
Success is built on strategic PPC management
Among the wealth of advantages offered by Google Ads is that it offers a particularly low barrier to entry for a marketing tool – a business can start a campaign with the change they find in their pocket.
But while this accessibility may seem a positive, it can quickly turn into a negative for businesses who take a limited, ad hoc approach to PPC management. If your investment is small and your advertising is inconsistent, you’ll rarely be impressed with the results.
At Growth Partners, our PPC services are built on a strategic foundation. Before we post an ad, we first gain a deep understanding of your business, your customers, your competitors and your market.
Once a clear picture of your current situation and future goals has been painted, we develop a strategy to bridge the two.
Built using Growth Partners DigitalArchitect, our PPC strategies are data-driven, growth-focused, elegant and effective. They include:
- Strategy mapping: Where do you hope to go? What do you hope to achieve?
- Research and analysis: Our approach is objective, comprehensive and data-driven.
- Direction: We guide you through the realisation of your strategy.
- Results: We track progress toward your goals and celebrate when you reach them.
What are the Benefits of a PPC Management Agency?
Using the services of a PPC (pay-per-click) management agency can offer several advantages for businesses as follows:
- It enables business owners to concentrate on running their primary operations while the agency handles PPC advertising campaigns.
- PPC management agencies keep abreast of industry changes, ensuring that businesses remain updated on the latest trends and best practices. We help you avoid lagging behind your competitors and missing out on potential leads.
- PPC management agencies adopt a data-driven and holistic approach, analysing all aspects of a campaign and providing recommendations for improvement.
- Utilising a PPC management agency can result in superior ROI and continuous and sustainable growth as they can optimise campaigns and pinpoint areas for improvement, assisting in the aim of achieving continuous, sustainable growth.
At Growth Partners, our PPC services are built on a strategic foundation. . . we first gain a deep understanding of your business, your customers, your competitors and your market.
Enhance your PPC Management today
Looking for continuous, sustainable growth? PPC forms a key part of our holistic strategies, which have already generated $100+ million in revenue for businesses just like yours.
FAQs
While Google Ads is user friendly, gaining full value from the tool demands a high level of familiarity and technical ability in PPC management. There are a number of strategies that new users may not have encountered before. Some of the most important to understand include:
- Smart bidding: This is an automated bid strategy that uses machine learning to bid in a way that maximises either the number or value of conversions from your PPC campaign audience.
- Target CPA: Target cost-per-action (CPA) is a smart bidding strategy designed to get you as many conversions as possible based on the average cost that you’re happy to pay for each.
- Target ROAS: Target return on ad spend (ROAS) is a smart bidding strategy that adjusts your bid in-line with a prediction on the value of the conversion, in order to maximise your return on each.
- Enhanced bidding: Enhanced cost-per-click (CPC) bidding is a PPC strategy that combines manual bidding with one of the smart bidding strategies mentioned above.
When measuring PPC management success, one important metric to consider is Impression Share (IS). This is the percentage of impressions that your PPC ads receive compared to the total number of impressions that your PPC ads could receive.
It is an easy way to measure whether your ads could reach more eyes if you increase your spend.
PPC management is a unique and powerful marketing activity but, as mentioned, is just one cog in the digital marketing machine.
A good example here is how PPC management can complement search engine optimisation (SEO). SEO is a long-term strategy that generates organic traffic while PPC management is an instant strategy that generates paid traffic.
Both aim to get your business displayed at the top of the search engine results page (SERP) for relevant queries. By combining the two strategies, you can:
- Maximise your SERP coverage by getting displayed as both a paid and organic result, enhancing visibility and building authority.
- Inform your SEO strategy with the deep keyword insights generated from PPC activity.
Optimise both PPC and SEO faster by comparing the performance of one against the other and replicating the most effective aspects of each.
Google enjoys a market share of well over 90% in New Zealand (and the most common search on Bing, the second most popular search engine, is ‘Google’.) This means that the vast majority of your potential customers use Google to find what you sell.
PPC marketing is an instant, accessible and cost-effective way to reach that audience, making it perfect for everyone from Fortune 500 companies to corner stores.
To ignore PPC is to hand potential customers directly to your competitors. For this fact alone it is vital for every business, and that’s before you consider how efficient, effective and impactful this marketing tool can be.
DigitalArchitect is a proprietary system that quantifies the investment in your online presence, including Google Ads, by determining the business case. We’ll reveal your place in the market, the size of your opportunity, and even give you a three-year ROI projection.
We align your online presence, from PPC management to your website, with customer search behaviours, using data as our guiding light. This leads to more brand awareness, more website and landing page visitors, and ultimately more sales.