Comprehensive SEO Audit to Boost Your Organic Traffic
A Growth Partners SEO audit tells you exactly where your business ranks on Google, why you rank there, and how to overtake competitors to claim the top spot.
SEO audits: the key to online success
In order to enhance your online presence, you first need to understand your online presence. And perhaps no factor is more important than how highly you rank on Google.
An SEO audit is a technical analysis of how ‘Google-friendly’ your website is, and where it ranks for relevant search queries when compared to your competitors. An SEO audit uses a range of techniques to evaluate your digital strengths and weaknesses, then identifies opportunities to improve your SEO performance.
A unique approach to SEO audits
When your target audience types relevant search terms into Google, you need to rank near the top. To do so your website needs to be designed, built and maintained in a search engine-friendly way – a process known as search engine optimisation (SEO).
An SEO audit analyses how ‘Googleable’ your website currently is. It tests how high you rank for relevant keywords and phrases, and it analyses the wealth of factors that contribute to that ranking.
At Growth Partners we take a data-driven, evidence-based approach to SEO audits. We combine the most innovative and proven SEO audit strategies with proprietary technologies, headlined by our DigitalArchitect SystemⓇ.
We use DigitalArchitectⓇ to conduct a complete website evaluation, including content and keyword analysis, competitor analysis, evaluating website architecture, and identifying performance and technical issues.
Ultimately we help you to understand how ‘Google-friendly’ your brand currently is, the opportunities that are within your reach, the issues that may stand in your way, and how to ensure your website rises up the rankings.
What are the elements of a SEO audit?
At Growth Partners we do things a little differently. Our SEO audit process considers the complete range of contributing factors and our deep analysis delivers a wealth of actionable insights. Key elements of a Growth Partners SEO audit include:
Competitor Analysis
We identify your major competitors and compare your online presence to theirs (you might be surprised at who takes the most traffic away from you). We’ll deliver reports on who dominates the organic market, the areas in which competitors excel, and the weaknesses we can exploit.
Keyword research
Our deep keyword research uncovers how potential customers search for your products or services online, as well as their needs, desires and pain points at every stage of the customer journey.
Content gap analysis
We help you to answer the questions that your customers are asking. We identify content gaps throughout the Awareness, Consideration and Transaction phases of the customer journey. We can then help you to fill these gaps by planning and producing a steady stream of the most relevant and compelling content.
Off-page analysis
If trustworthy, relevant and authoritative sites are linking to you, you’re probably trustworthy, relevant and authoritative too. We conduct backlink analysis to see where the opportunities lie, then use white-hat tactics to systematically acquire those backlinks.
On-page analysis
We identify opportunities to create/restructure landing pages within your domain to maximise reach. We consider whether your website paints a full picture of your product and service offerings, whether there are opportunities to offer valuable insights and information, and whether you’re talking to your audience in the right language.
Technical analysis
How Google-friendly and structurally sound is your site? Is it well organised for easy indexing? Are there any JavaScript issues? We check all things technical – site speed, mobile-friendliness, images and more – to ensure your site works exactly as it should.
Within 18 months of working with Growth Partners
230% Leads resulting to a 617% increase in revenue.
”Everyone is delighted as this week we have had on average a quality lead a day which is really amazing. Because we’re getting people who have an immediate need our conversion rate is high as well.”
Dayl Colson
Director
“The return on investment has been phenomenal”
Decreased cost of acquisition by 40% whilst exceeding growth targets with a data-driven approach.
“We’re spending half the money we used to spend but we’re seeing better results.”
Aaron Sampson
General Manager
Growth Partners delivered a new website and…
Increased website visits by 424% over 18 months.
“Through their (Growth Partners) assistance, we have seen exponential growth through our online presence, achieving close to 250% and 900% increase on organic engagement and ROI respectively.”
Amelia Hansen
General Manager, Maple Community
SmartShelters has increased their online visibility by over 1000%.
“DigitalArchitect has given us a strategy to create more leads than we thought was possible… and led to the best ever sales results in our 106 year history!”
Harvey Cottle
Operations Manager
Since engaging with Growth Partners
We’ve seen strong improvements in our web traffic globally.
“As well as incremental lead growth from the new pages & topics we’ve published content around, & improvements in our rankings across key terms. The team is producing relevant content at a rapid pace, & have worked closely with us to align our ways of working & processes to achieve results quickly.”
Mark Dawson
Director, Performance Marketing
The elements of a Growth Partners SEO audit
Competitive analysis
The online world is very different to the real world. Our competitive SEO analysis identifies your major web competitors and compares your online presence to theirs. You may be surprised at who takes the most traffic away from you. We’ll identify who dominates the organic market, the product categories competitors excel in and weaknesses that we can exploit.
Keyword research
Our deep research uncovers how potential customers search for your products or services online, as well as their needs, desires and pain points at every stage of the customer journey.
Content gap analysis
Answer the questions that your customers are asking to become the provider of choice. We’ll identify and fill content gaps throughout the Awareness, Consideration and Transaction phases.
Off-page analysis
If trustworthy, relevant and authoritative sites are linking to you, you’re probably trustworthy, relevant and authoritative too. We use white-hat tactics to systematically acquire these all-important ‘backlinks’.
On-page analysis
Our audit identifies new opportunities to create/restructure landing pages within your website to maximise reach. Its asks, does your website paint a full picture of the breadth and depth of the products and services you offer? Are there opportunities to offer valuable information to your audience. Are you using the right keywords to align with customer search behaviour?
Technical analysis
Our analysis measures how search engine-friendly & structurally sound your site is:
- How well is your website organised?
- Can search engines easily pull information from your most important pages?
- Is your website fast and mobile-friendly?
- Are users bouncing off particular pages for unknown reasons?
Why choose Growth Partners?
Why choose Growth Partners for your SEO audit? Because we’re a team that combines unmatched levels of industry experience and expertise, with a uniquely effective, detailed and data-driven approach:
- Deep and meaningful: Most agencies conduct SEO audits using a basic yes/no checklist. We dig into the numbers that matter, to deliver deep analysis and insights.
- A clearer customer view: We are unique in using multiple keyword research sources. This means we can paint a far more accurate picture of customer behaviour, from personas to intent.
- Prioritising impact: Our tech audits consider impact versus effort. This ensures the priority is on the most effective strategies with the greatest ROI.
- Quick wins: We prioritise quick wins that make a real impact for our clients. Once we’ve gained some momentum, we’ll begin to tackle the deeper issues that will matter more in the long run.
Our SEO audits and subsequent strategy development have proven incredibly successful for a wide range of clients across industries, with many seeing double digit growth within just six months.
FAQs
SEO audits are important because search engines are important. Customers looking for a product or service automatically turn to Google, which commands a search engine market share of well over 90%.
Almost 10 billion Google searches are performed every day. Up to 95% of that web traffic goes to the sites that earn their place on the first page of Google, with the vast majority of clicks going to the handful of results listed at the very top.
SEO sees you and your competitors fight for this enormous audience. If you think of a website as a digital storefront, the difference between page one and page two (or lower) is the difference between prime high street real estate and a quiet, dimly lit alley.
If your website isn’t found at the top of page one, you need to know why. A DigitalArchitect SEO audit will tell you.
SEO success is difficult to achieve. Not only are you in an arms race with the rest of the internet, Google and other search engines keep their algorithm – the recipe for search engine success – a closely guarded secret.
There are a wealth of elements at play and factors to consider, so it’s wise to partner with an expert team like Growth Partners if you are serious about SEO success.
You also need to be patient. SEO is a long-term strategy. It’s about forming a foundation through a DigitalArchitect website audit and building upon it. Once results start to accumulate they also accelerate, which can lead to exponential growth when done correctly.
SEO audit timeframes vary based on a number of factors; what we have been asked to audit (comprehensive, technical or website content audit), the size and complexity of the site, the depth of issues, any manual or algorithmic penalties and more.
We have audited everything from small brick and mortar businesses with 20 page websites through to large multinationals with almost one million pages. Understandably the time these audits took varied greatly. But as an average, comprehensive SEO audits typically take around four to five weeks.
This is another question that can be difficult to answer, given the range of audits that we conduct. It will depend on:
- The size of the site
- The type of issues/errors
- The severity of these issues/errors
- How quickly a solution can be implemented
- What is being implemented
- How much competition the business faces
- How strong these competitors are
- Existing authority and trust.
As a general rule, fixing multiple high priority issues can have an impact in a short to mid-term – think months rather than days – but the real value is generally seen further down the line, within three to six months. It’s important to note that SEO is a long-term tactic that doesn’t deliver instant results, but instead offers incredible long-term pay-offs.