Optimise your website with a strong SEO strategy
The maths of Google are simple: the higher you rank for relevant terms, the more business you’ll win. Our SEO strategies are built to deliver these highly relevant, high ranking results.
Driving digital growth through Search Engine Optimisation
Did you know that 93% of online experiences begin with a search engine? And 80% of shoppers start their product search on a search engine? In New Zealand, over 92% of online searches happen on Google.
Being found on Google matters.
But there is more to it than that: the top three organic search results receive more than 75% of all the clicks. If you think that paying to get clicks via Google Ads is the long-term answer, think again: the number one organic search result receives, on average, 19 times more clicks than the top paid search result.
Therefore having a solid SEO content strategy is a must – and so is an effective conversion strategy. Your website needs to attract the right traffic and engage visitors to lead them towards a sale. A traditional brochure-style website simply is not powerful or dynamic enough in today’s competitive environment to achieve this.
Operations Manager, SmartShelters
DigitalArchitect gave us clarity like we’ve never seen before. By understanding the size of our online opportunity for each of our industry sectors, we were able to make better decisions on where to invest with confidence. There’s been no question around strategy since.
DigitalArchitect has given us a strategy to create more leads than we thought was possible… and led to the best ever sales results in our 106 year history!
Growth Partners’ solution as a digital growth agency
Achieving success through SEO requires a dynamic approach to online marketing. Growth Partners is a growth agency – not just an SEO provider. SEO strategy is just a small part of our Revenue Accelerator Programme that transforms your website into a Digital Sales Concierge. It attracts and engages new prospects, answers their questions, and demonstrates why your organisation is the best choice.
As a growth agency, Growth Partners works in an on-going partnership with our B2B and B2C clients. We only collaborate with a single company in each industry vertical: we will never work with your competitors.
General Manager, HR Profiling Solutions
We noticed an almost immediate increase in leads. The amount of leads continued to increase, to the point of overwhelming our sales manager which enabled us to employ another team member in a sales support role. With the expertise from the Growth Partners team our leads are still increasing and becoming even more qualified. We are beyond ecstatic with the growth we have experienced.
SEO within the Revenue Accelerator Programme
Growth Partners delivers SEO as part of the broader Revenue Accelerator Programme, designed to maximise your business’s growth potential. This unique programme ties SEO strategy to your overall revenue goals, ensuring every SEO effort directly contributes to generating leads, increasing sales and delivering a high return on investment (ROI).
The Revenue Accelerator Programme follows three phases: Validate, Rebuild and Accelerate.
- Validate: We gain a comprehensive understanding of your business, market and competition. This knowledge informs our SEO strategy, ensuring it is aligned with your revenue goals.
- Rebuild: Your website and digital presence is revamped using data-driven insights so it is transformed into a Digital Sales Concierge. Optimised for SEO, it converts visitors into customers.
- Accelerate: Finally, we scale up your efforts, driving continuous, sustainable growth through targeted SEO campaigns that adapt to changes in technology and buyer behaviour.
Unlike traditional SEO agencies, Growth Partners takes a long-term, growth-focused approach to SEO strategy. We do not just aim for quick rankings or short-term gains; our focus is on sustainable, measurable growth. Our SEO strategies are part of a larger growth framework, ensuring every tactic we use – whether on-page, off-page or technical – contributes to your business’s overall success.
With Growth Partners, you can be confident your SEO strategy will drive meaningful, lasting results.
What does a Growth Partners SEO strategy include?
SEO audit
Gain clarity on how to improve your online presence and grow your business.
Keyword research
Our deep research uncovers how potential customers search for your products or services online, as well as their needs, desires and pain points at every stage of the customer journey.
Technical SEO
A key component of a comprehensive strategic approach to gaining market share.
ROI projection
Our data-driven approach will identify the market opportunity and forecast what you stand to gain if you invest in SEO for Shopify.
Performance analysis
How fast does your website load? Are people bouncing off particular pages? Is it mobile friendly? Our performance analysis identifies and fixes these issues.
Off-site SEO
If trustworthy, relevant and authoritative sites are linking to you, you’re probably trustworthy, relevant and authoritative too. We use white-hat tactics to systematically acquire these all-important ‘backlinks’.
Information architecture
Your website structure should be simple for both visitors and Google to navigate. We analyse your site architecture to ensure it is easy for users to get around and for Google to pull information from.
Content gap analysis
Answer the questions that your customers are asking to become the provider of choice. We’ll identify and fill content gaps throughout the Awareness, Consideration and Transaction phases.
Competitor analysis
We identify your main online competitors, compare your online presence to theirs, and analyse their strengths and weaknesses to reveal the biggest opportunities. The goal: to get you ahead.
Enhance your SEO strategy today
Looking for multi-million dollar growth? SEO strategy forms a key part of our holistic DigitalArchitect, which has already generated $100+ million in revenue for businesses just like yours.
FAQs
Organisations are often tempted to develop their own SEO strategies, perhaps driven by a desire to cut costs or because they believe no one knows their business, needs and customers better than they do.
But this is a mistake:
- SEO strategy is a broad and complex discipline. While you might know your business inside out, it’s unlikely that you’ll have the highly tuned set of skills that SEO strategy demands.
- There are other benefits to bringing in an expert, such as gaining an objective third-party view of your situation and avoiding organisational blind spots.
- SEO shouldn’t be seen as a cost, but an investment – and one that offers incredible
ROI. It is traditionally the lowest cost of acquisition channel in your marketing mix. This is particularly the case when it is delivered as part of a broader growth strategy like DigitalArchitect.
Broadly speaking SEO strategies can be placed in two groups: white hat and black hat.
White hat SEO strategies improve your ranking while maintaining the quality, integrity and trustworthiness of your website. These strategies are above-board, done by the book, and have no negative effects on your online reputation.
Black hat SEO strategies aim to improve your ranking (though often do the opposite) by gaming the system. They use untoward and often outright banned tactics to artificially place a website higher on the SERP. Keyword stuffing, page swapping and the use of invisible text
are examples of black hat SEO.
It’s critical that your business avoid any agency that utilises black hat tactics, as it can result in your site being deindexed by Google.